Nearly everyone listens to music or podcasts at work, at home or during their commute.
The challenge with advertising on radio is that there are so many options to choose from.
For myself, I listen to Pandora at home and at the office. While driving, I often listen to one of three FM radio stations depending on my mood that day.
Radio and streaming services like Pandora or Spotify have made the broadcast industry very fragmented. There are too many options to reach a mass audience.
I have advertised on broadcast in the past, and I always made a couple of considerations. What is my current customer demographic and who do I want to gain as new customers.
Will the broadcast or streaming option I am choosing connect with current and/or prospective customers?
Just because you like a certain type of music or platform doesn’t mean that is where you advertise. Always consider your target demographics.
As a business owner, if you ever want to chat about marketing, feel free to call me at 507-765-2151 or e-mail me at jason@fillmorecountyjournal.com.
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