Signage is one of the most important initial marketing investments of any business. I’ve seen businesses open their doors without signage and 10 out of 10 times they have closed their doors. It’s that important! We have a number of businesses in our region that specialize in signage, so I would suggest getting in touch with them to assist with design and installation. Also, … [Read more...]
I’m planning to sell my business, so I want to cut back on expenses to show a better profit.
Absolutely, when business owners plan to sell their business, they want to show a good profit for prospective buyers. One common mistake business owners make is cutting back on their marketing. When you cut back on your marketing, you actually make your business less visible. When prospective buyers don’t see the brand of the business they want to buy visible in the … [Read more...]
What do I need to know when starting a business?
Starting a business is both exciting and challenging at the same time. It comes with great risk and reward. When I was in college, one of my accounting professors said to never start a business unless you have a good accountant and marketing plan. You need to be able to manage cashflow to keep the business solvent and you need to have a marketing plan to generate sales. The … [Read more...]