When you have a passion for something, the best way to be truly happy is to somehow include that passion into your daily life. Dennis “Denny” Grell, of Denny’s Trailer Sales, has not only managed to do that, but he has also built a very successful business around it as well.
“I love horses,” states Denny, “and I decided to get into selling horse trailers” and other trailers. He opened Denny’s Trailer Sales, located just outside Wykoff, Minn., close to the Village of Fillmore, in 1986.
When Denny began the business he had one building. There have been additional buildings added over the years, including a horse arena.
The business is family owned and operated, as additional owners include Denny’s wife Kathy, son Joey, and daughter-in-law Jackie, who can all take credit for the continued growth of Denny’s Trailer Sales.
Denny’s Trailer Sales offers a wide variety of horse trailers, living quarters trailers, livestock trailers, enclosed cargo trailers, flat beds and car haulers. They carry quality brands such as Elite, Hart, Exiss/Sooner, Merhow, Calico and Sure-Trac.
There have been many changes in how the business is run since it was first opened. One of the major differences is the internet.
“When I got my website, things just took off,” states Denny. There have been a lot of internet sales, says Kathy, which has had a positive impact on sales.
Technology is not always easy to embrace, as Denny found out, saying, “When I first started I was going to throw the computer out the window,” but he gradually learned how to run it and comments, “I’m good at it now,” after spending the necessary time learning how to run the computer.
When Denny first started the website, “The guy told me if you offer a good product at a good price you will always sell it,” states Denny and he has never forgotten that.
Denny’s Trailer Sales has sold trailers all over the United States and far beyond, including Dubai and Ireland. The trailers were shipped to Delaware to go out on a container to their final destinations.
Another key to their success is word of mouth, according to Joey. This is not surprising considering the motto of Denny’s Trailer Sales is, “Take care of the customer after each sale.” And, they back up their words.
“Repeat sales are awesome,” says Denny, adding, “that’s the key” to keep a business thriving.
Denny’s Trailer Sales prides themselves in their customer service and they stand behind their products. “That’s what brings back repeat customers,” notes Denny.
“We were able to customize our living quarters trailer and the service has been phenomenal,” states customer Sylvia Passow of Peterson, Minn. “They go above and beyond to make your trailer dreams come true,” comments Passow.
Like other aspects of the business, the trailers and their options have changed since Denny first began Denny’s Trailer Sales. The size of the trailers has gotten bigger, which allows customers to have a larger imagination as well.
“From two-horse pickup campers and tents to now living quarters and goosenecks,” states Joey.
Clients can customize their horse trailers, working one to one with Denny’s Trailer Sales tailoring it to their needs, such as larger living quarters with the option of a slide out as well.
Customers can “pick out samples of the woodwork right down to the color of the toilet,” notes Denny, explaining that fireplaces are even an option.
Although the options may sound similar to RVs, there is a big difference according to these at Denny’s Trailer Sales. Building these trailers is like building a house, states Joey.
“They are made completely different than an RV; horse trailers are made like a house finish with solid doors and solid wood cabinets, where a lot of your campers just have vinyl wrapped doors and stuff,” explains Denny.
The trailers “are more made to pull down the road versus campers who park in a seasonal spot,” adds Joey.
The sky is almost the limit in designing a living quarters trailer, as Denny says, “Living quarters trailers you can get anywhere from $35,000 up to $200,000,” depending on your custom build.
Denny’s Trailer Sales has a full service shop that has built a solid reputation. “We have people that come from four or five hours away for service work,” Denny remarks. “The service area is busy year-long as everybody in the winter gets their service work done,” states Denny, so employees have work throughout the seasons.
Denny’s Trailer Sales is fortunate to have several long-time employees, including Sean Aarsvold, 11 years in sales and financing and Drew Everley, nine years in service work.
Denny’s Trailer Sales will be hosting a trailer show and sale on March 9 and 10, 2018, from 9 a.m. – 5 p.m. each day. Attendees can sign up for door prizes and refreshments will be available.
Denny’s Trailer Sales is located at 18880 County 8, Wykoff, Minn. Business hours are Monday through Friday, 8 a.m. – 5 p.m. and Saturday from 8 a.m. – noon. For more information phone (507) 352-5491, visit dennystrailersales.com, go to facebook/dennystrailersales or email grell1@hmtel.com.
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