"Where Fillmore County News Comes First"
Monday, March 2nd, 2015
Volume ∞ Issue ∞
- 10:14:18, Mar 2nd 2015 - Wood - Be Honest, you can ask the Minnesota Information Policy Analysis Division (IPA ... [Read More]
- 6:41:46, Mar 2nd 2015 - gotoutofthere - If the residents would treat the new people with respect maybe they wo ... [Read More]
- 12:48:54, Mar 1st 2015 - Pursuing truth? - By pursuing truth, are you referring to the IRS scandal or the Hold ... [Read More]
- 12:25:29, Mar 1st 2015 - hum - How about something yo do for the youth! These kids have nothing to do in the s ... [Read More]
- 12:16:31, Mar 1st 2015 - Be honest - This is happening more and more in small towns. Attorney's are telling t ... [Read More]
- 10:52:21, Mar 1st 2015 - doc - Amen! BIG ISSUE ... [Read More]
- 10:13:47, Mar 1st 2015 - hawkeye63 - As usual, Yvonne wants to treat the symptoms rather than address the caus ... [Read More]
- 10:07:03, Mar 1st 2015 - Wood - The City of Peterson's attorney is Dick Nethercut. ... [Read More]
- 9:40:54, Feb 27th 2015 - Wood - The City of Peterson's attorney is Dick Nethercut. ... [Read More]
- 4:55:27, Feb 27th 2015 - oh wow - Really people. Having a fit about Kwik Trip and a beer license? Get a lif ... [Read More]
Question - I know what I want to say about my business, why should I look for assistance when designing an ad?
Mon, Aug 29th, 2011
Posted in Ask the Expert
Posted in Ask the Expert
Answer - Most people have an excellent idea of what they want to show and say in their ads. There have been years of research and results tracking that can help produce the most effective presentation of your message. The who, what, when, where, why are basic to an ad but placement and presentation are key. I have looked at many ads and have been frustrated by not seeing a prominent name or address or phone number or email address. Some ads will spend the majority of space describing how beautiful their location is and then not include a map and directions. People naturally become frustrated when they can't find the information they want and then they move on.
There are some basic proven facts about ads that are universal. The eyes will instinctively move to a full color glossy advertisement. Reticular activators in the brain will quickly focus on an ad that clearly shows desired content. This phenomenon is evident when you are looking for a different model of car. You will notice many more of that model car on the road than ever before.
When placing advertising it is always best to consult a professional.