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One moment, please... Homer Simpson moments


Fri, Feb 27th, 2009
Posted in Commentary



For those of you who didn't catch it in last Monday's Fillmore County Journal, to the lower left of my column is a reference point for which I feel an obligation to share with readers.

We made a mistake. We noted the author of the Journal Writing Project as Kevin Klungtvedt and it should have been credited to John Klungtvedt.

We found out at about 2:00 p.m. on Friday, just after the pages were printing on the press.

Kevin's mother called the office, speaking with my wife, Amanda, to let her know of the error. She discovered it on the Journal's website, since the PDF of pages had already been loaded just like any other early Friday afternoon.

Kevin is John's father for those who don't know, as stated to my left (or your right, if you are reading this upside-down).

It was one of those things that spellcheck doesn't catch.

Even with all of our curious eyes in the office scanning almost 30 pages for errors such as this, we still didn't notice anything different about that article that John wrote.

Making mistakes in our business becomes something we never live down -- at least internally. Essentially, once it's out there, IT'S OUT THERE.

And when that error hits you in the face like a 90-mph brick, for me, it's best described as a Homer Simpson moment. "D'OH!"

While we can't take back the mistakes, we can always print a retraction or correction, as we did in this case.

We extend our apologies to Kevin and John Klungtvedt.

We hope it hasn't caused any cases of mistaken identity.

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