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Lanesboro High School grad promoted to VP at PR firm


Tue, Nov 17th, 2009
Posted in Business Announcements

The Minneapolis-St. Paul office of Weber Shandwick today announced the promotion of Brooke Worden, APR, to vice president in the financial services practice.

During Worden's 10-year tenure with the firm, she has consistently produced measurable results for many of the firm's marquee financial services and government clients. She has delivered communications programs for Prudential Retirement, Allianz Life, CIGNA Retirement, ING, the Business Roundtable/Pension Coalition, U.S. Treasury, U.S. Mint and the Internal Revenue Service. Prior to joining Weber Shandwick, Worden began her career in management consulting at Accenture and was also a reporter at Twin Cities Business.

Currently, Worden leads the Weber Shandwick U.S. Census Bureau team nationwide. She has been instrumental in developing the public relations strategy for the 2010 Census, which includes earned media, executive visibility, media training, digital media, and multicultural media briefings.

Worden graduated magna cum laude from Hamline University with a Bachelor of Arts degree in English and political science and is a member of Phi Beta Kappa. She is an active member of Public Relations Society of America (PRSA), and was elected to Minnesota PRSA's board of directors in 2006. She currently serves on the Minnesota PRSA executive committee. Worden earned her Accreditation in Public Relations (APR) in 2005, and also served as a Minnesota PRSA delegate to last year's PRSA National Assembly. Worden, daughter of Duane and Melissa Benson, graduated from Lanesboro High School in 1989.

"Brooke is an accomplished practitioner and leader who contributes enormously to our clients, our financial services expertise, and our Minneapolis office by adding her broad experience, professional depth and winning attitude," said Barb Iverson, president of Weber Shandwick's financial services practice.

About Weber Shandwick

The Minneapolis-St. Paul office of Weber Shandwick is the leading public relations office in the upper Midwest, offering consumer, corporate, financial services, health care, public affairs, digital communications, technology communications and marketing expertise. The office represents a variety of national and local clients, including BAE Systems, Honeywell, the Internal Revenue Service, the Mall of America and Polaris Industries.

Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm's success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, health care, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was recognized as PRWeek's 2009 Global Agency Report Card Gold Medal Winner, named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for a lifestyles educational campaign in India. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

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