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Pork checkoff leaders finding new opportunities in South America - Board members meet with farmers and trade leaders to address global challenges and expand markets for U.S. pork


Fri, Apr 18th, 2014
Posted in All Agriculture

PRESTON, Minn. – Examining emerging market opportunities and creating new partnerships to tackle global challenges was the focus of a recent study mission conducted by the 15 farmer-directors of the National Pork Board during a week-long tour of Brazil and Colombia. The board members visited the two countries March 22 through 29.

“Raising U.S. pork requires a global perspective and outlook. We learned so much from seeing firsthand how pork is produced in South America and now better understand the challenging logistics involved in raising, processing and marketing pork in Brazil and Colombia,” said Craig Mensink of Preston. “We all face different challenges, like creating consumer demand for our product and fighting disease in our herds. But in the end, our operations are similar and, despite living in a global marketplace, we can learn so much from each other.”

While in Brazil, the board members met with leaders of the swine cooperative SUINCO, the Brazilian Association of Swine Breeders, and met with the leadership of Agroceres PIC, a global pork production company. Before leaving Brazil, the tour group stopped at Brazil’s Ministry of Agriculture. Joao Donisete, the general manager of Agroceres PIC in Brazil, agreed that there are many similarities between Brazil and the U.S. in terms of food production. Those similarities include how best to improve meat quality while keeping a continued focus on animal welfare, protecting the environment, and hiring and training workers.

Mid-week, Pork Checkoff leaders flew to Bogota to meet with representatives of Colombia’s association of pork producers and then toured a processing plant that uses U.S. pork as raw material. The board also looked at the marketing and retail distribution side of pork production through meetings with importers, and retail leaders.

During a meeting with Colombian pork industry leaders, the Board learned how the Colombian pork industry is struggling to increase consumer pork demand at a time when local producers are challenged with growing pork imports. As a result of a 2012 free trade agreement, Colombia was the Central/South America region’s largest market for U.S. pork in both volume (34,099 metric tons, up 73 percent from 2012) and value ($88.1 million, up 63 percent). The pork industry leaders agreed that an opportunity exists to benefit both U.S. and Colombian pork producers through mutual efforts to increase Colombian pork demand.

“In visiting with South American agriculture leaders, it is clear that the region will become an important agriculture powerhouse and will be vital to feeding our global population in the decades ahead,” said Mensink. “I now understand that we have great market opportunities in South America, but also a responsibility to work as partners with South America’s farmers to address emerging disease threats and consumer demands. Through building relationships with our South American counterparts, we both benefit in increasing global consumer demand for pork.”

Pork Checkoff Leaders Finding New Opportunities in South America /2-2-2

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at www.pork.org.

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Fillmore County Pork Producers
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