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STILLWATER TEENS' TV SPOT WINS "DON'T TEXT & DRIVE" CONTEST


Mon, May 24th, 2010
Posted in State of Minnesota

ST. PAUL - A TV public service announcement produced by Stillwater teens humorously showing a nagging mom pushing cigarettes and alcohol onto her son - and other unsafe choices - won in a landslide in the Minnesota Department of Public Safety (DPS)/AAA Don't Text and Drive, Teens! TV Commercial Challenge. The winning spot and other four finalists can be viewed at www.rockthebelt.org.

The Stillwater Area High School producers will be awarded a $1,000 cash prize from AAA, and DPS will air the spot during a statewide texting-while-driving advertising campaign in August.

The contest called on teens to produce spots to communicate the dangers of texting while driving - which is illegal in Minnesota and carries fines up to $300. Nearly 100 Minnesota teenagers produced TV public service announcements for the contest. The finalists represented high schools from Arden Hills, Hutchinson, Ramsey, Sartell and Stillwater.

"It's exciting that so many teens were involved in this project to educate their peers about the dangers of texting while driving," says Gordy Pehrson, youth alcohol and driving coordinator at DPS Office of Traffic Safety. "As important as it is for parents to set driving limits with their teen, it's also important for teens to tell their friends to stop unsafe driving behaviors."

Traffic crashes are the leading cause of death for teenagers due to inexperience, seat belt non-use, distractions and risk-taking behind the wheel. In the last five years, 206 teen motorists were killed in crashes and 105 were not buckled up.



1st Place - $1,000 and airing during DPS statewide advertising campaign in August

"Moms, Alcohol and Texting" - 2,051 votes

Producer: Kelsy Muehlbauer with Bailee Droel, Luke Fedie, Kevin O'Brien,

Stillwater Area High School, Stillwater





2nd Place - $600

"You Can Wait 5 Minutes" - 703 votes

Producer: Austin Turner with Lydia Dullinger

Sartell High School, Sartell



3rd Place - $400

"Don't Be Another Statistic" - 678 votes

Producer: Joe Marino with Thomas Brossart

Mounds View High School, Arden Hills,

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