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What is SEO?

Fri, Jan 24th, 2014
Posted in All Ask the Expert

SEO stands for Search Engine Optimization. A search engine is where users go to type in a word, phrase or question and the result is a list of the most relevant websites based on what was typed in, such as Google, Yahoo and Bing. As a user, you want to find the information or website quickly. If you have a website, you want your website to show on the first page, and better yet, first in the list. There are many factors that these search engines use to rank a website. Some of the more important ones are the content, a clean, a well-built website, keeping the content up to date, good and relevant links on the website, and are users visiting and engaging in the website. Other important factors are the reputation of the website and are users sharing pages or content from the website via social media? Websites can also be penalized if they are using practices that don’t meet the search engine standards. Ask yourself how you want your website to be found. Write the top 20 key words and phrases the website should be found by. Then search for the website using these. Where does the website rank? There are also tools to track what key words and phrases search engines use to rank websites. Having a website is one thing. Making sure it is found and used is another.

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