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Letterwerks Sign City
"Where Fillmore County News Comes First"
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Sunday, December 4th, 2016
Volume ∞ Issue ∞

Why does print quality matter?

Mon, Dec 30th, 2013
Posted in All Ask the Expert

As a newspaper publisher, I’ve seen the best and the worst in print quality. When pictures and text

are blurred, and colors don’t look right, it gives a bad impression for readers and advertisers -- and

that reflects on the publisher. If you can’t read an ad, what’s the point in the customer running that

ad? If there was a picture of little Johnny in the newspaper, but the image is of poor quality, are the parents and grandparents going to want to hold on to that newspaper clipping for keepsake? Print quality really speaks of standards. If you expect the best, and demand the best, you will get the best. Our team of designers are the best in Southeastern Minnesota, and they work closely with our printing operations to provide the best quality in registration and color reproduction.

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