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Midwest Dairy Announces Fuel Up with Milk World School Milk Day Contest

Wed, Sep 25th, 2013
Posted in All Education

Students will be asked to flash their best milk mustache smiles at breakfast, in class, during recess and more

SAINT PAUL, Minn. – After heading back to school this fall, students across the Midwest will be asked to create their very own milk mustache poses for a chance to win Midwest Dairy Council’s Fuel Up with Milk World School Milk Day Contest, open from Sept.18 to Oct. 2, 2013. Stickers and contest brochures were included in all Fuel Up to Play 60 Back to School Kits for the 2013-2014 school year.

World School Milk Day is Sept. 25, 2013. To celebrate, teachers and students are encouraged to submit photos of themselves wearing real milk mustaches or milk mustache stickers while participating in various school activities – eating breakfast or lunch, working at a computer, doing a favorite physical activity or simply posing with a teacher or school principal. Full contest details and contest rules can be found at

One Grand Prize winner will receive a $1,000 Fuel Up to Play 60 Game Time Rewards Prize Locker and two soft-sided Fuel Up to Play 60 coolers. Ten second-prize winners will be chosen to receive Fuel Up to Play 60 Game Time Rewards Prize Locker worth $500. Twenty third-prize winners will receive a soft-sided Fuel Up to Play 60 cooler.

“We are looking forward to reviewing the submissions for this contest,” said Bridget Sheehan, a registered dietitian with Midwest Dairy Council. “We are encouraging schools to join in the celebrate and be one of many schools from more than 40 countries recognizing the importance of school milk on World School Milk Day.”

Fuel Up to Play 60 provides an opportunity for students to collaborate with their peers to showcase what they have learned about “fueling up” with nutrient-rich foods and getting at least 60 minutes of physical activity every day. Students and teachers can view other schools’ submissions or get involved with the program by visiting

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