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One Moment, Please... Your vote counts

Fri, Aug 23rd, 2013
Posted in All Commentary

By Jason Sethre


Fillmore County Journal &

Olmsted County Journal

Cell: 507-251-5297


You’ve probably noticed a promotion in the Fillmore County Journal relating to the Reader’s Choice Awards. While this is the Journal’s first year of promoting the “Best of the Best” in Fillmore County, in over 20 years of working in the publishing business, this is definitely not my first time at the rodeo.

I have coordinated this type of contest before and it is a big deal. This presents an opportunity for businesses to gain the recognition they deserve directly from their consumers. Like I said, though, this contest is not a novel idea. Many publications have attempted to present a “Best of...” slate of recognition.

What is different is the legitimacy of our voting process. We only accept entries from the printed product. We don’t even offer online entries as an option.

Why, you may ask?

Because anyone can stuff the “online ballot box” if they promote it to friends and family on Facebook or otherwise. That’s not fair in my eyes. On Facebook, people have friends from all over the nation and the world. Are they really visiting Fillmore County businesses so they can make a fair comparison? No, in most cases, they are just voting in favor of their friends or family that may own or operate a business.

With our voting process, we encourage authentic voter participation. Someone would have to be pretty ambitious to try to stuff the ballot box with the printed product entry forms.

So, let’s see who claims the “Best of the Best” in each category on September 23, 2013. In the mean time, look for entry forms in the Fillmore County Journal and submit your entry form by no later than September 6, 2013. Your vote counts, and there are businesses counting on you.

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