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What is RELATIONSHIP ADVERTISING?


Fri, Jul 26th, 2013
Posted in All Ask the Expert



When you look at real estate ads, insurance ads, auto sales and service ads, you’ll often see pictures of the employees. There’s a good reason for that.

People buy from people. Whether your business is a gas station, restaurant, grocery store, financial institution, or floral shop, your employees are your greatest asset.

Your employees serve the customers and keep them coming back to do more business with your company.

So, when you are thinking about how to attract more customers to your business, consider utilizing RELATIONSHIP ADVERTISING.

Including a photo and write-up about one of your stellar employees in your marketing materials, whether in print or online, will attract positive attention for your employee and your business.

Remember... people buy from people.

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