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Bauer Built, Inc. Tire Division reorganization


Fri, Feb 8th, 2013
Posted in All Business Announcements

DURAND, WISCONSIN- as previously announced Jerry Bauer, Chairman & CEO of Bauer Built, Inc. recently passed his title of President on to his son, Tad Bauer.

Bauer Built now announces some additional reorganization as a result of two retirements:

Jim Fenn, a 31-year employee at Bauer Built most recently in the position of Executive Vice President of Business Development retired on December 31, 2012. Jim came to Bauer Built from Firestone and started his career with Bauer Built as the store manager at the Bauer Built Tire Center in Carroll, IA in May 1981. He moved to the Durand corporate offices in September 1989 and has served in various management roles with the company during his career including Market Manager, Director of Tire Centers, EVP of Tire Sales and Marketing, EVP of Sales & Manufacturing, and EVP of Marketing & Logistics.

Larry Hildebrandt, a 27-year employee at Bauer Built most recently in the position of Vice President of Marketing retired on February 1, 2013. Larry started with Bauer Built in October 1985 as a Market Manager supervising five Bauer Built Tire Center locations. He has held titles of North Region Manager, Marketing Director, and Director of Sales & Marketing until being promoted to VP of Marketing 15 years ago.

As a result of these retirements Mike Weber and Jim Mitchell were promoted and Paul Johnson was hired.

Mike Weber, formerly the Store Manager for the Bauer Built Tire Center in Waukesha, WI for 8 ½ years was promoted in June 2012 to Director of Manufacturing, relocating to the retread administration office in Durand, in charge of seven Retread Shops and three Wheel Refinishing locations, responsibilities that previously fell under the direction of Jim Fenn.

To support Bauer Built’s growth and expansion plans, Bauer Built increased their regions from three to four. Jim Mitchell, effective January 1, 2013, was promoted from Store Manager in St. Paul, MN to VP – Sales for the newly created Northwest Region overseeing Bauer Built Tire Centers in St. Paul and Blaine, MN and Fargo, ND. Jim started his career with Bauer Built as Store Manager of the Tire Center in Indianapolis, IN and moved to Bauer Built’s St. Paul location 6 years ago.

On January 14, 2013, Paul Johnson joined Bauer Built’s team as VP of Marketing. Paul comes to Bauer Built from outside the industry but has an extensive skill set from manufacturing and distribution industries.

Bauer Built has been in business for 69 years serving the Midwest in the wholesale, commercial, and retail distribution of tires (new and retreaded), batteries, automotive services, and other related products. Bauer Built has 30 Tire Centers and nine Wholesale Distribution Centers distributing new tires, retreaded tires, and related products and services across the Midwest, and 7 MRT (Michelin Retread Technology) retread plants. They also are in the Bulk Petroleum business which is what the company was originally founded on.

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