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Volume ∞ Issue ∞

What is the significance of web traffic?

Fri, Nov 23rd, 2012
Posted in Preston Ask the Expert

SMG Web Design




Jason Sethre


I know I’m not normal, because I get really excited about tracking website traffic. For all of our websites, we highly recommend Google Analytics. It’s a free web-based program, but you need to make sure you are including the coding on all pages of your website. Not all entry points to your website are going to come from the homepage. People may land on any page of your website without arriving at the homepage. If you have a website, Google Analytics is critical. But, if you have this powerful web traffic tool, and you never analyze the captured information, you are missing out on important decision-making opportunities that could help your business. Our team at SMG Web Design is well-seasoned on the implementation and interpretation of Google Analytics, so please let us know how we can help you and your business.

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