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Q: I plan on designing my own flyer to promote my business. What are some of the basics I should know? What are some of the traps I want to avoid?


By Dan Bader

Mon, Jun 11th, 2012
Posted in All Ask the Expert

Perfect Glossy • www.perfectglossy.com • 507-398-9115

A: Just remember, at Perfect Glossy all design work is included in the price. But if you really want to try it on your own, here are some basics.

K.I.S.S

Keep it simple, to the point, keep it short and don’t expand the text with fluff words. No one likes to read fluff. It’s annoying. Make certain that it is well edited.

THREE BASIC STEPS

1. Get their attention - Use a bold headline or a special relevant image. Don’t use clip art if possible. Try to develop your own image or look.

2. Create a Desire – You have their attention. Now, in as few words as possible present your special offer or special service. Give them something to be interested in.

3. Call to Action- Give them the information they need to respond. Make it easy to contact you for your service or product.

TRAPS TO AVOID

Don’t lose of your objective. Don’t get bogged down with trying to be too perfect. Make sure you know your goals.

Don’t put your name at the top of the flyer. Put it near the bottom. People will remember the last thing they read.

Use a bold headline. Use a font that is easily readable and will not detract from the message. Arial Black is solid and easy to read.

Use Times New Roman in the main body. Again, make sure that the font is readable and not too busy to understand.

If your flyer may be printed in black & white at some point, avoid black on red, gold on black, yellow on white, pale to middle blue or green on silver as these will not produce readable images.

Avoid color paper. White paper will work just fine.

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