"Where Fillmore County News Comes First"
Online Edition
Tuesday, May 21st, 2013
Volume ∞ Issue ∞
- 5:56:33, May 18th 2013 - modgudur - I guess the child is anti-gun control since Obama went to all that trouble ... [Read More]
- 9:27:41, May 16th 2013 - caal girl - Nice outfit on you. I loved some of the dresses but am holding my breath ... [Read More]
- 2:03:34, May 14th 2013 - - Thanks for sharing the trip with us! ... [Read More]
- 4:12:01, May 9th 2013 - Amanda Ziebell - Wow! Thanks to the Fillmore County Journal for this kind story. For a ... [Read More]
- 11:47:30, May 7th 2013 - EW - ramble.....ramble.....ramble..... ... [Read More]
- 10:25:25, May 7th 2013 - Thunder6 - Great article! I love to see the Youth of Fillmore County receiveing acco ... [Read More]
- 6:52:10, May 6th 2013 - Jason Sethre, Publisher of Fillmore County Journal & Olmsted County Journal - Maryh, ... [Read More]
- 7:29:56, May 5th 2013 - maryh - Where are OCJ's available for pickup...other than at the new office? ... [Read More]
- 2:41:47, May 3rd 2013 - Remark1976 - Mrs. Buckbee, I just looked up Senate File 796 and in it there are said p ... [Read More]
- 2:22:20, May 3rd 2013 - Remark1976 - Mrs. Buckbee, how do you come up with $1.1 billion that trout fishing bri ... [Read More]
Q: I plan on designing my own flyer to promote my business. What are some of the basics I should know? What are some of the traps I want to avoid?
Mon, Jun 11th, 2012
Posted in All Ask the Expert
Posted in All Ask the Expert
Comments
Perfect Glossy • www.perfectglossy.com • 507-398-9115
A: Just remember, at Perfect Glossy all design work is included in the price. But if you really want to try it on your own, here are some basics.
K.I.S.S
Keep it simple, to the point, keep it short and don’t expand the text with fluff words. No one likes to read fluff. It’s annoying. Make certain that it is well edited.
THREE BASIC STEPS
1. Get their attention - Use a bold headline or a special relevant image. Don’t use clip art if possible. Try to develop your own image or look.
2. Create a Desire – You have their attention. Now, in as few words as possible present your special offer or special service. Give them something to be interested in.
3. Call to Action- Give them the information they need to respond. Make it easy to contact you for your service or product.
TRAPS TO AVOID
Don’t lose of your objective. Don’t get bogged down with trying to be too perfect. Make sure you know your goals.
Don’t put your name at the top of the flyer. Put it near the bottom. People will remember the last thing they read.
Use a bold headline. Use a font that is easily readable and will not detract from the message. Arial Black is solid and easy to read.
Use Times New Roman in the main body. Again, make sure that the font is readable and not too busy to understand.
If your flyer may be printed in black & white at some point, avoid black on red, gold on black, yellow on white, pale to middle blue or green on silver as these will not produce readable images.
Avoid color paper. White paper will work just fine.
A: Just remember, at Perfect Glossy all design work is included in the price. But if you really want to try it on your own, here are some basics.
K.I.S.S
Keep it simple, to the point, keep it short and don’t expand the text with fluff words. No one likes to read fluff. It’s annoying. Make certain that it is well edited.
THREE BASIC STEPS
1. Get their attention - Use a bold headline or a special relevant image. Don’t use clip art if possible. Try to develop your own image or look.
2. Create a Desire – You have their attention. Now, in as few words as possible present your special offer or special service. Give them something to be interested in.
3. Call to Action- Give them the information they need to respond. Make it easy to contact you for your service or product.
TRAPS TO AVOID
Don’t lose of your objective. Don’t get bogged down with trying to be too perfect. Make sure you know your goals.
Don’t put your name at the top of the flyer. Put it near the bottom. People will remember the last thing they read.
Use a bold headline. Use a font that is easily readable and will not detract from the message. Arial Black is solid and easy to read.
Use Times New Roman in the main body. Again, make sure that the font is readable and not too busy to understand.
If your flyer may be printed in black & white at some point, avoid black on red, gold on black, yellow on white, pale to middle blue or green on silver as these will not produce readable images.
Avoid color paper. White paper will work just fine.
No Comments Yet. Be the first to comment!
