"Where Fillmore County News Comes First"
Online Edition
Tuesday, June 18th, 2013
Volume ∞ Issue ∞
- 7:10:46, Jun 13th 2013 - chipperlee - Seems to be a well written article, except maybe Silica Sand is used in ... [Read More]
- 12:02:15, Jun 9th 2013 - getthefacts - The problem here lies in the fact that girls were repeatedly told "if y ... [Read More]
- 10:45:32, Jun 7th 2013 - Jo mom for 6yrs - Mr. Ehler hit the nail on the head. I agree with the religious con ... [Read More]
- 2:47:58, Jun 7th 2013 - hello - Hello, it's time you wake up. There isn't a community nearby that doesn't offe ... [Read More]
- 9:06:21, Jun 6th 2013 - hello - Hello, it's time you wake up. There isn't a community nearby that doesn't offe ... [Read More]
- 2:05:29, Jun 6th 2013 - Kim Wentworth - The number one rule in a debate: 1) if the person from the opposite si ... [Read More]
- 12:42:18, Jun 4th 2013 - EW - For someone that is always spouting religious rhetoric, you try to come off as a ... [Read More]
- 11:32:18, May 31st 2013 - JO PLAYER - This is unfair to us girls. Morrie Miller is not getting canceled but J ... [Read More]
- 8:25:34, May 29th 2013 - RP - Why is Mr. Ehler involving himself with non-school activities? Is he going after ... [Read More]
- 6:40:49, May 29th 2013 - Doc - You are a cartoon character! If I see you in person I will burst out laughing. ... [Read More]
33
Do you think the use of all fireworks should be legal in the state of Minnesota for all consumers?
Q: I plan on designing my own flyer to promote my business. What are some of the basics I should know? What are some of the traps I want to avoid?
Mon, Jun 11th, 2012
Posted in All Ask the Expert
Posted in All Ask the Expert
Comments
Perfect Glossy • www.perfectglossy.com • 507-398-9115
A: Just remember, at Perfect Glossy all design work is included in the price. But if you really want to try it on your own, here are some basics.
K.I.S.S
Keep it simple, to the point, keep it short and don’t expand the text with fluff words. No one likes to read fluff. It’s annoying. Make certain that it is well edited.
THREE BASIC STEPS
1. Get their attention - Use a bold headline or a special relevant image. Don’t use clip art if possible. Try to develop your own image or look.
2. Create a Desire – You have their attention. Now, in as few words as possible present your special offer or special service. Give them something to be interested in.
3. Call to Action- Give them the information they need to respond. Make it easy to contact you for your service or product.
TRAPS TO AVOID
Don’t lose of your objective. Don’t get bogged down with trying to be too perfect. Make sure you know your goals.
Don’t put your name at the top of the flyer. Put it near the bottom. People will remember the last thing they read.
Use a bold headline. Use a font that is easily readable and will not detract from the message. Arial Black is solid and easy to read.
Use Times New Roman in the main body. Again, make sure that the font is readable and not too busy to understand.
If your flyer may be printed in black & white at some point, avoid black on red, gold on black, yellow on white, pale to middle blue or green on silver as these will not produce readable images.
Avoid color paper. White paper will work just fine.
A: Just remember, at Perfect Glossy all design work is included in the price. But if you really want to try it on your own, here are some basics.
K.I.S.S
Keep it simple, to the point, keep it short and don’t expand the text with fluff words. No one likes to read fluff. It’s annoying. Make certain that it is well edited.
THREE BASIC STEPS
1. Get their attention - Use a bold headline or a special relevant image. Don’t use clip art if possible. Try to develop your own image or look.
2. Create a Desire – You have their attention. Now, in as few words as possible present your special offer or special service. Give them something to be interested in.
3. Call to Action- Give them the information they need to respond. Make it easy to contact you for your service or product.
TRAPS TO AVOID
Don’t lose of your objective. Don’t get bogged down with trying to be too perfect. Make sure you know your goals.
Don’t put your name at the top of the flyer. Put it near the bottom. People will remember the last thing they read.
Use a bold headline. Use a font that is easily readable and will not detract from the message. Arial Black is solid and easy to read.
Use Times New Roman in the main body. Again, make sure that the font is readable and not too busy to understand.
If your flyer may be printed in black & white at some point, avoid black on red, gold on black, yellow on white, pale to middle blue or green on silver as these will not produce readable images.
Avoid color paper. White paper will work just fine.
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