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Q: I have some specific ideas on how I want to design my logo and advertisement piece. Will I be able to save a lot of money by doing all the design and composition myself?

By Dan Bader

Fri, May 11th, 2012
Posted in All Ask the Expert

Perfect Glossy • www.perfectglossy.com • 507-398-9115

A: In most cases you could probably save some money by doing your own design work. If you have a basic understanding of what makes an ad that produces great results you probably can come close to getting fair results. You probably have some great ideas for your logo that have been in your head for a long time. You certainly know your product and what you want to say to reach your sales goals.

There are five basic steps to a great ad, Visual, Caption, Headline, Copy and Signature. One method of making sure your ad gets read is to arrange elements in that order, top to bottom. However, your ad should also lead with its strongest element. Sometimes the visual may be secondary to the headline. In that case you may decide to put the headline first. A caption may not be necessary at all times and often you’ll want to include additional elements such as secondary illustrations or a coupon box. There are a lot of variables in that formula to be considered. In order to maximize your advertising dollars and fine tune your message it is best to work with design professionals. In most cases that could become expensive.

However, when you work with a printer like Perfect Glossy all reasonable design services are provided by the best designers in the mid west and are included in the quoted price with no hidden or extra charges. Perfect Glossy can take your great ideas and fine tune them to produce great results.

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