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Q: I am designing my own tourism/marketing brochure. Are there any basic guidelines to follow?


By Dan Bader

Wed, Apr 11th, 2012
Posted in All Ask the Expert

Perfect Glossy • www.perfectglossy.com • 507-398-9115

A: Have you given the potential visitor a reason to pick up the brochure? Can the potential visitor clearly identify the target market at which you are aiming? Have you given a list of three benefits or reasons for a visit? Are there photos with people in them that the visitor can relate to? Do the photos illustrate the benefits the visitor will receive when visiting? Are there clear directions as to how to find the site? Is there a useable map with landmarks? Have you included a list of customer services available? Is the text short, provocative and interesting? It is difficult to read text over graphics. Is the text big enough and the pictures large enough to read easily? Is the design creative and attention getting?

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