I am about to begin distributing my product through retail outlets and have developed a serires of “Point of Purchase” (POP) promotional signs. Are there any tips that will help me be more successful?

By Dan Bader
dan@perfectglossy.com

Fri, Jul 27th, 2012
Posted in Preston Ask the Expert

Comments

First, let’s look at some of the traps that often encountered;

1. People are hesitant to pick up the last 1-2 pieces of product on a shelf.

2. People are hesitant to take items from a messy shelf.

3. No one will search the store for your product.

4. No one will buy out of date product.

5. Any of the above conditions aggravate store management.

How to avoid these traps;

1. Make sure all product areas are clearly and neatly signed with POP.

2. Make sure your display area is always as full as possible.

3. Make sure your display is serviced, signed and refilled on a regular schedule.

4. Work with store management to place your product in the best possible area.

5. Develop a habit to have all company employees quickly check out the display when in a store.

Consistently following these guidelines will help move your product off the shelf and allow you to interact with store management to help you improve your position, help keep an eye on your product and promptly communicate to you and correct any problems they see arise.

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