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fillmorecountyjournal.com


Mon, May 8th, 2000
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May 8, 2000

If everything goes according to plan, one week from today, Monday, May 15, the Fillmore County Journal will have an electronic edition to our regular Monday newspaper.

Yes, the Journal is going online with our own web site: www.fillmorecountyjournal.com.

Why the Internet? It took radio 38 years to reach an audience of 50 million. TV accomplished that in 13. And, now, the Internet has done it in five. Today, the Internet is one of the primary mediums by which information is exchanged, technology is transferred and commerce is transacted.

Another statistic has special significance for the Journal as a newspaper - "77% of the Internet users polled said they went to an online news site" (Time-Warner 2000 Almanac). In the future, we may have as many or more readers on the Internet than the 10,000 plus readers that get the Journal on Monday mornings.

Through a basic computer and telephone line, individuals throughout the world can communicate in ways never thought possible before.

We certainly aren't the first newspaper, nor business for that matter, to be available on the Internet. Many have come before us, and, hopefully, we have been able to benefit from their expertise and experiences.

Like the printed Journal, we envision the Cyber-Journal to be a key player in the bluff country region, helping to tie our communities together electronically with news and information. And we intend it to be a valuable guide for outsiders who are interested in our area as well.

Many of the articles in our paper will be available on our web site, including regular county reports and human interest stories. Our columnists will also be online, as will Maxxx Madcap's cartoon FUD4THOT, Annabelle Kvam's recipe of the week, and our Reader Profiles.

Obituaries will be posted on our web site. This will be especially useful to outsiders who might not subscribe to the Journal and want to look up this information on the Internet.

Just as the printed Journal prides itself on its role in the marketplace, www.fillmorecountyjournal.com intends to provide commercial and business links to the many advertisers that already see our newspaper as a vehicle for promoting their products and services.

Readers will be able to place classified ads or send letters to the editor through our web site. They will be able to look through archived obituaries and articles. And they will be able to link up with areas businesses through the Cyber-Journal.

For those of you who don't know a dot-com from a whirl-a-gig, don't worry - the printed Journal isn't changing. It will continue to develop as time goes by, just as www.fillmorecountyjournal.com will evolve as a work in progress. In fact, starting on the 15th, our readers will be able to look at our weekly ACCU Weather forecast in the Journal - a service we hope you'll appreciate.

We're excited about this new baby of ours. Go online and tell us what you think. Someday in the future, who knows, maybe there will be an electronic daily Cyber-Journal that has a sister weekly newspaper called the Journal.

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