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MINNESOTA FARMERS OFFER FREE GROCERIES FOR A YEAR!


Wed, Sep 15th, 2010
Posted in State of Minnesota

Minneapolis, MN. (Sept. 15, 2010) - Thousands of Minnesota consumers have learned that a chance to win free groceries for a year is just a mouse click away. In fact, since the Minnesota "Farmers Feed US" promotion at www.FarmersFeedUS.org launched on Aug. 9, Minnesota consumers have registered more than 34,000 times for a chance to win.

Each day through Nov. 6, Minnesota residents can register at www.FarmersFeedUS.org for a chance to win one of two grand prizes of free groceries for a year*, courtesy of Minnesota's farmers. Upon visiting the site, consumers can choose to register with each of nine Minnesota farmers daily, and take video tours of their farms. Each video explains how they produce safe, nutritious and affordable food for Minnesota consumers.



"We're ecstatic with the first month's overwhelming response," said Shannon Kuball, a dairy farmer from Waterville, Minnesota, who is a featured farmer on the website. "By registering, Minnesota consumers are showing that they understand the importance of farmers in the state, and the site is a great opportunity for us to share how we raise the food that Minnesota consumers eat, while also introducing them to our families and giving tours of our farms."

The site features farmers from across the state, each sharing information about their farm and family. "I'm proud to produce food in our great state," Kuball said, "and I want to show people how today's farms operate."

The agricultural commodity organizations sponsoring Minnesota Farmers Feed US selected the farmers featured on the website, with the goal of showcasing farmers who are representative of the different food groups and different farming regions in Minnesota. The nine featured farmers are:

Brian Asmus, egg farmer, Winthrop

Judy Bode, hog farmer, Courtland

Shannon Kuball, dairy farmer, Waterville

Kent Meschke, turkey farmer, Little Falls

Brian Schafer, cattle farmer, Goodhue

Greg Schwarz, corn farmer, Le Sueur

Charity Vold, dairy farmer, Glenwood

Matt Widboom, soybean farmer, Worthington

Bill Wuertz, chicken farmer, Paynesville

And as the official retail partner of the sweepstakes, Supervalu will be helping to connect their customers with the farmers of the state by promoting the chance to win through in-store materials, in shopping circulars, and online via participating Supervalu supplied stores. "We were excited at the opportunity to help introduce our customers to the hard-working Minnesota men and women who produce their food," said Wayne Eldridge, director meat and seafood, Supervalu northern region. "And after visiting the site, we hope they have a better understanding of how that glass of milk, pork chop, carton of eggs, or T-bone steak is produced."



Over the course of the 90-day sweepstakes, consumers throughout the state will also see and hear from these farmers as they are featured in television advertising and on Facebook and Twitter.



Participating Minnesota agriculture groups include the Minnesota Department of Agriculture, Minnesota Pork Board, Midwest Dairy Association, Minnesota Soybean Research and Promotion Council, Minnesota Farm Bureau, Minnesota Corn Research and Promotion Council, Minnesota Turkey Research and Promotion Council, Broiler and Egg Association of Minnesota, Minnesota Beef Council, and Gold n' Plump.



*Based on Food Marketing Institute figures, a $5,000 value.



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Contact: Mark Crouser

mark.crouser@foodintegrity.org

(816) 556-3134

The Center for Food Integrity is a not-for-profit corporation established to build consumer trust and confidence in the contemporary U.S. food system. Our members, who represent every segment of the food system, are committed to providing accurate information and addressing important issues among all food system stakeholders. The Center does not lobby or advocate for individual food companies or brands. For more information, visit www.foodintegrity.org.



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