The American Red Cross needs help to bring back the A’s, B’s and O’s. This is not a typo. These letters represent blood types, and the reality is that during blood shortages these letters do go missing from hospital shelves. The American Red Cross urges donors of all blood types to give now to help prevent delays in patient care this summer.
Earlier this month, A’s, B’s and O’s began disappearing from brand logos, social media pages, signs and websites as part of the Missing Types campaign to draw attention to the need for new blood donors. More than 1,000 partners across the country, from small businesses to leading national brands, have signed on to join the #MissingType movement and raise awareness about the critical role of every blood donor.
While thousands of donors have answered the call to donate blood, more donors are needed now to help ensure blood types don’t go missing. During the summer, especially around holidays like Independence Day, donations often don’t keep pace with patient needs. The Red Cross is thanking all those who come to donate July 2-7 with an exclusive Red Cross Missing Types T-shirt, while supplies last.
Make an appointment to donate blood by downloading the free Red Cross Blood Donor App, visiting RedCrossBlood.org or calling 1-800-RED CROSS (1-800-733-2767).
Upcoming blood donation opportunities
• Chatfield: July 11, 1-7 p.m., United Methodist Church, 124 Winona E. St.
• Harmony: July 10, 1-7 p.m., Community Center, 225 Third Ave. SW
• Lanesboro, July 11, 1-7 p.m., Community Hall, 202 Parkway