By Jason Sethre
Fillmore County Journal
Now that we’ve cast our votes in the 2020 election, there’s one more election that might be more important.
This upcoming election is called Small Business Saturday, and it will be held on Saturday, November 28, 2020.
I hope you’ll mark your calendar, and hold on to your holiday shopping dollars until that time.
When you spend money with local businesses, you are voting with your dollars. You are voting to support your community. When you spend money with local businesses in exchange for their products or services, those businesses turn around and make donations to the local schools and other organizations.
Your dollars go further when you shop locally. When you spend your money outside of the market, that money never returns to the community in which you reside. There is a net negative impact even if you don’t notice it.
In general, I believe we must continue to look at the positives. Look at what we can control. We can control where we spend our hard-earned money.
And, this year might be more critical than all other past years.
We’ve had many businesses struggling. Some have shut their doors permanently, and others have pivoted in order to stay afloat and possibly thrive.
On Monday, November 23, 2020, the Fillmore County Journal will publish a special section dedicated to Small Business Saturday. In this section, readers will find stories about how local businesses have adapted the way they are doing business. In addition, you’ll find local businesses promoting their products and services throughout the Journal coverage area.
This will present a great opportunity for you to do something good for your community. Whether purchasing items for friends or family, or buying gift cards at your local restaurants, every dollar matters (just like every vote).
If you want your small towns to survive and hopefully thrive, vote to spend your dollars locally for Small Business Saturday on November 28, 2020.