"Where Fillmore County News Comes First"
Online Edition
Wednesday, July 30th, 2014
Volume ∞ Issue ∞
 
< | 1 | 2 | 3

Rushford Peterson Valley brand takes hold with Chamber


By Kirsten Zoellner

Fri, Feb 7th, 2014
Posted in Rushford Village Government

Last June, a welcoming brand set root in three communities: Rushford, Peterson, and Rushford Village. In just shy of eight months, the brand has been embraced by businesses, organizations, residents, and now, the local chamber of commerce. In a much-anticipated move, the former Rushford Area Chamber of Commerce unanimously adopted the name of Rushford Peterson Valley Chamber of Commerce at its annual meeting February 1.

“This is a big deal,” enthused chamber president Doug Botcher. Latching onto the new brand, the chamber feels it will create a larger presence, memorability in peoples’ minds, for the community. Additionally, lowering marketing expense and less consumer risk are widely resulted with a known community brand. Other key benefits noted include consumer loyalty, premium image development, business growth, including recruitment and retention, and economic stability. Largely, the collaboration will also yield community stability.

“This creates a thriving environment and strong economy,” noted the chamber presentation. “What can you do? Grow community spirit. Champion the cause. Make an investment in community enhancement.”

Another force behind the name change was the desire to be inclusive to all three cities. “In the past, we’ve found that including ‘area’ in the name didn’t increase growth beyond the borders of Rushford. This is a spirit of collaboration. It brings the three communities together and follows a trend, moving from competitive to cooperative. We’re taking root.”

There will be some cost associated with the name change, but that amount has yet to be determined. Local legal counsel Terry Chiglo has generously done pro bono work for the chamber and according to Botcher, other than filing a few documents and a $35 check, there’s not much to make it legal, as the branding council already has legal ownership of the brand. Botcher noted that the banks, insurance carriers, and accountants have no issues with the change. The unknown portion is strictly in promotional materials. “It comes down to that and how much we do. We can only estimate that right now. We’ll have to discuss it more.”

The chamber is already making strides forward with its new image. Plans are underway to increase social media presence as well as revitalize and update the chamber website, linking it with other area websites. Noting image awareness and loyalty, chamber .....
[Read the Rest]

Rushford Village receives pavement management plan

By Kirsten Zoellner

Fri, Jan 24th, 2014
Posted in Rushford Village Government

In a process that’s seen momentum in the last six months, the Village is making strides forward in the development of a comprehensive street plan. Following a wide-scope fiscal impact report this past July, the city has spent considerable time deta ..... 
[Read the Rest]

Rushford Village starts year trying to nip issues

By Kirsten Zoellner

Fri, Jan 10th, 2014
Posted in Rushford Village Government

The start of a new year prompted some annual housekeeping, appointments, and review of rates, funds, indebtedness, and more at the Tuesday, January 7 council meeting. Along with this, the city reviewed a conversation between City Treasurer Judy Grah ..... 
[Read the Rest]

Rushford Village looks at year end, finances

By Kirsten Zoellner

Fri, Dec 20th, 2013
Posted in Rushford Village Government

As the city prepares to conclude another fiscal year, a goal and priority listing for 2013 was revisited to discuss either status or completion. The goals were divided into four categories and subdivided into roughly 10 subcategories and included bi ..... 
[Read the Rest]

Rushford Village reduces levy, considers annexation petition

By Kirsten Zoellner

Fri, Dec 6th, 2013
Posted in Rushford Village Government

In a move that’s not often an option for cities, Rushford Village has opted to reduce the city’s 2014 levy by $10,000, setting it at $350,000. The city hasn’t approved a levy increase since December 2011. In light of standing financial revie ..... 
[Read the Rest]

Rushford Village adopts ordinances, works out comprehensive plan

By Kirsten Zoellner

Fri, Nov 22nd, 2013
Posted in Rushford Village Government

After months of trying to knock down redundant, non-consistent, or unclear language within Ordinance 5, the city has formally adopted changes that it hopes will prevent problems in the future. Deficiencies in the ordinance were brought forth by ci ..... 
[Read the Rest]

Rushford Village keeps at Planning and Zoning

By Kirsten Zoellner

Fri, Nov 8th, 2013
Posted in Rushford Village Government

The long process of setting forth a comprehensive plan is getting nearer to an end. Several months of work determining current zoning and planning responsibilities and ordinances are leading towards the establishment of an official Planning and Zoni ..... 
[Read the Rest]

Rushford Village goes ‘round with topic

By Kirsten Zoellner

Fri, Oct 4th, 2013
Posted in Rushford Village Government

The review of the city’s current zoning board and the establishment or merge of a planning commission continues to be kicked around and was again an agenda topic at the Tuesday, October 1 council meeting. “You need to go through it and put it to ..... 
[Read the Rest]

Rushford Village continues commission and ordinance discussion

By Kirsten Zoellner

Fri, Sep 20th, 2013
Posted in Rushford Village Government

By Kirsten Zoellner The City of Rushford Village does not currently have a Planning and Zoning Commission and that is creating an issue according to City Attorney Tom Manion. “What you have is loose. You’re just going around and around. The cit ..... 
[Read the Rest]
< | 1 | 2 | 3