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“The Rushford Question” gets its answer


By Kirsten Zoellner

Mon, Apr 9th, 2012
Posted in Rushford Features

The Rushford Area Branding Council (RABC) revealed the results of the “Rushford Question” survey. Photo by Peggi Redalen

Prominent members of the Rushford’s council, the Rushford Area Chamber of Commerce, the Economic Development Authority, and the Rushford Area Branding Council were among the 30 gathered this past Monday to hear the results of “The Rushford Question.”

As an area survey conducted by the Rushford Area Branding Council (RABC), “The Rushford Question” was a questionnaire mailed to a random 536 of 1700 households in the Rushford, Rushford Village, and Peterson areas. Intended as a way to generate buzz among social circles, those receiving the packet were asked to keep the question secret. Begun in December of 2011, the survey was concluded to tabulate results this past February. The response to the survey was better than anticipated, with 25 percent of the total sample responding, when 3-10 percent is considered good on an average return.

The presentation was led by Carolyn Dunham, who had conducted the survey efforts. According to Dunham, the single, open-ended question methodology was intended to seek input from residents for an area brand, as well as to encourage residents to begin talking and thinking more positively about their community.

“It’s so essential to get some positive buzz going,” noted Dunham. “My approach is that of social capital; a capital that comes from the people. A community can’t depend solely of financial resources to flourish. It must have the people’s spirit and energy.”

So, just what was the question? “What do you like most about the Rushford area?” It seems simple enough, but as Dumham explained, respondents listed a wide array of answers that both gave the branding council vast insight into what the community feels is important, as well as reaffirming research done in the past that’s been studied intensely by the council.

The questionnaire, in its entirety, came as a three-part question, beginning with how long the respondent had lived in the area, in order to place them in a demographic timeline. According to Dunham, the random respondents averaged 30 years, but ranged from one year to their entire lifetime.

Following answers to the central question about the area, respondents were prompted with a third question, ‘Why?’ to get more in depth responses. As Dumham noted, this is where some went on and on about the positives within the community.

The collective data was then sorted into eleven categories .....
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Hoffman Stables

The Rushford Question survey results

Mon, Apr 2nd, 2012
Posted in Rushford All

The Findings Presentation of the “Rushford Question” Survey conducted from December through February will be revealed at a public meeting in Rushford, MN at 7 pm, April 2 at Montini Hall, 105 N. Mill Street, Rushford, MN. The “Rushford Quest ..... 
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New Rushford trail nearly a reality

By Kirsten Zoellner

Mon, Apr 2nd, 2012
Posted in Rushford All

The proposed trail extension, which the city has fought diligently for, is now one step closer to reality. Tied to the existing Root River State Trail, the recreational draw is expected to run north from the current trail, along the eastern top of t ..... 
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Rushford Library concerns

Mon, Mar 26th, 2012
Posted in Rushford All

Ms. Fergison and Ms. Tesch, I want to thank you for your concern for the Rushford Library. Ms. Fergison you made the statement, “I may not have all the facts...” to which I would like to offer some financial information regarding the City of Rus ..... 
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Leland Warren James

Mon, Mar 19th, 2012
Posted in Rushford Obituaries

Leland Warren “Lee” James, 78, of Rushford, Minn. died on Monday, March 5, 2012, at the Good Shepherd Lutheran Home in Rushford. Lee was born on May 24, 1933, to Melvin and Ella (Overby) James. He graduated from Rushford High School in ..... 
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Kevin L. Courtney

Mon, Mar 19th, 2012
Posted in Rushford Obituaries

Kevin L. Courtney, 55, of Rushford, Minn. died on Monday, March 12, 2012, at his home, surrounded by his family following a 13-year battle with Leukemia. Kevin was born on December 5, 1956, in Decorah, Iowa to Lawrence and Ruth (Bolland) ..... 
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Library seeks parameters from Rushford

By Kirsten Zoellner

Mon, Mar 19th, 2012
Posted in Rushford All

The tension between the city council and the library board continues, despite both sides calling for open communication of positive action. The council had voted unanimously February 13 to cease plans to construct a new library downtown. Two weeks l ..... 
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Leland Warren James

Mon, Mar 12th, 2012
Posted in Rushford Obituaries

Leland Warren “Lee” James, 78, of Rushford, Minn. died on Monday, March 5, 2012, at the Good Shepherd Lutheran Home in Rushford. Lee was born on May 24, 1933, to Melvin and Ella (Overby) James. He graduated from Rushford High School in ..... 
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Arlyn Robert Brevig

Mon, Mar 5th, 2012
Posted in Rushford Obituaries

Arlyn Robert Brevig, 70 of Rushford, died peacefully Wednesday, February 29, 2012, at Gundersen Lutheran Medical Center in La Crosse surrounded by his loving family. Arlyn was born July 7, 1941, in Rushford to Melvin and Myrtle (Moger) Brev ..... 
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