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Take root in Rushford Peterson Valley


By Kirsten Zoellner

Fri, Jun 21st, 2013
Posted in Rushford Features

There it is in three little words; Rushford Peterson Valley. More than two years of research, collaboration, and effort and an embraceable brand sets roots in three communities.

The Rushford Peterson Area Branding Council, made up of volunteers from the cities of Rushford, Rushford Village, and Peterson, revealed the brand to more than 30 people at a presentation last Monday at Montini Hall in Rushford. Through a one hour PowerPoint and question-and-answer portion, the group deftly laid out the what the brand can do, the strategy behind it, and how it can grow the tri-city community both in tourism and in its economic foundation. Already stocked, as economic amenities go for small towns, the communities are looking to broaden the number of people who live, work, play, and return there.

“We’ve been on quite a journey,” noted Council Chairman Doug Botcher. “We’ve spent a lot of time, but we look at it as time spent as an investment in our area. Early on we established a goal to develop a community brand that would attract visitors and new residents.”

The Branding Council is confident that the Rushford Peterson Valley brand can stand on its own. “Roger Brooks, founder of Destination Development International, recommends that a brand can positively pass a gauntlet of 13 all-important definitive community questions,” added Peggi Redalen, council member and City of Rushford Village representative. The newly unveiled brand easily surpasses the recommendation.

“Sometimes the thing that makes your destination unique is as clear as the nose on your face or the river that flows past daily,” continued Redalen. “We are all inseparably linked by that very river, by an encompassing valley, by the formidable bluffs that surround us, by the natural elements that thrive here, and by a trail that connects us. It is a distinctive natural habitat. Our communities are an extension of that natural landscape on which they are sited. There is magic in the Rushford Peterson Valley area that keeps people living here, that beckons to visitors, and keeps people coming back.”

The concept of branding, which was described as “total sum of mental associations that are triggered by a name,” is relatively unheard of for small communities. As the council has pointed out, no commercial branding expert has ever created an established brand with a community population smaller than 3,500 people. Br .....
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3rd Annual Rushford Days Silent Auction

Tue, Jun 18th, 2013
Posted in Rushford Business Announcements

Grace Place is once again celebrating Rushford Days with their 3rd Annual Silent Auction. This year the location will be held at the Rushford Grace Place location, 110 W. Jessie Street. Store volunteers have been collecting items throughout the year ..... 
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Rushford seeks land values on properties

By Kirsten Zoellner

Fri, Jun 14th, 2013
Posted in Rushford Government

By Kirsten Zoellner The city is seeking professional appraisals on two of its properties; the lot immediately west of the fire hall and the community center and lot in the Himlie Business Park. With parties interested in both locations, City Admini ..... 
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Roger Allen Vitse

Fri, Jun 14th, 2013
Posted in Rushford Obituaries

Roger Allen Vitse, 80, a lifelong Rushford, Minn. resident, died Monday, June 10, 2013 at the Good Shepherd Lutheran Home in Rushford. Roger was a kind and gentle man who always made you feel special no matter who you were. He had a deep love for ..... 
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Elmer Henry George “Emmy” Ronnenberg Jr.

Fri, Jun 14th, 2013
Posted in Rushford Obituaries

Elmer Henry George “Emmy” Ronnenberg, Jr., 88, of Rushford, Minn. died on Wednesday, June 12, 2013, at Gundersen Lutheran Medical Center in La Crosse, Wis. Elmer was born on March 14, 1925, in Money Creek Township of Houston County, Minn. to ..... 
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Tri-County Electric Awards $18,200 in Scholarships

Fri, Jun 14th, 2013
Posted in Rushford Education

RUSHFORD, Minn. — Tri-County Electric Cooperative (TEC) recently awarded $18,200 in scholarships to 47 local high school students. Since 1991 the cooperative has given $229,387 to area high school graduates. The money for the scholarships is fun ..... 
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Local photographer attends 2013 session of Mid-America Institute of Professional Photography

Thu, Jun 13th, 2013
Posted in Rushford Business Announcements

Ross Himlie of Rushford, Minn. participated in the 31st session of M.A.I.P.P. The institute utilizes the facilities of the University of Northern Iowa to bring this unique educational experience to photographers. Students study with one of six natio ..... 
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RUSHFORD DAYS 2013 PARADE ENTRIES

Mon, Jun 10th, 2013
Posted in Rushford Features

This year’s parade will be on Saturday, July 20th beginning at 7:00 p.m. PICK UP YOUR ENTRY FORM AT: HISTORIC BLUFF COUNTRY (303 S. ELM STREET, RUSHFORD) OR CITY HALL (101 N. MILL STREET, RUSHFORD) You may also visit our website at [Read the Rest]

Rushford-Peterson High School Honor Roll

Fri, Jun 7th, 2013
Posted in Rushford Education

A Honor Roll Quarter 4 Grade 9: Keean Benson, Carissa Bieberdorf, Noah Dahl, Minju Jeong, Kate Klungtvedt, Savannah Neitzke, Bailey O’Hare, Rachel O’Shaughnessy, Caleb Thompson, Clara Wieser, Caryn Wolter Grade 10: Courtney Gravos, Connor Jo ..... 
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