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Make it great, make it grow


By Kirsten Zoellner

Fri, Jun 7th, 2013
Posted in Rushford Government

By Kirsten Zoellner

So what’s in a name, or in a brand for that matter? One can hardly think of a city other than New York when you see a big red heart preceded by the letter “I.” What about our small towns? Can they build a lasting public image? Can they build a strong identity that instantly captures who they are to the rest of the world?

The Rushford-Peterson Area Branding Council thinks so. They’ve been diligently working for over two years to find what it is that makes the tri-city area a place to live, work, and play. Pouring over years of previous surveys, studies, and presentations, including that of branding expert Roger Brooks, the council is now on the verge of revealing the Rushford-Peterson area brand.

“This is people equity. We need to inspire our communities to take the opportunity to take something and make it great, make it grow,” says council member Terri Benson. “We need to plant the seed.”

Much thought and foresight has been put into the creation of the brand. The optimistic group has refined the past two years worth of study into a condensed summary, which at the end will deliver what everyone has been waiting for; the brand itself.

The council is keen to share its vision with the area, but they’re equally keen to see the communities take ownership of the brand and make it grow into an economic and social result. “We need to get them thinking, ‘How, when, and where can I use this?’” added Benson.

One thing is certain; the promotion of the brand needs to be consistent and incorporated into more than just a slogan or logo for tourists. “This will provide vitality to our community, along with economic growth and development,” notes council member Gail Boyum. “We need to bring the brand to life.”

The brand will serve as a sort of umbrella covering the area in which it serves. The process of brand-building can take years, but it has to start somewhere. “It needs to benefit the entire community and future generations and have a unified message that pulls us together,” adds council member Peggi Redalen.

One challenge the council faced was branding an area of this size. The council discovered that no commercial branding expert has ever created an established brand with a community population smaller than 3,500 people. Essentially, the council was breaking new ground in brand-building.

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The Jeffrey O'Donnell Financial Planning office held its Open House on Thursday, May 16th

Fri, May 31st, 2013
Posted in Rushford Business Announcements

The Jeffrey O’Donnell Financial Planning office held its Open House on Thursday, May 16th in Rushford, MN. The Rushford Area Chamber of Commerce extended their welcome and held a Ribbon Cutting at 5:00pm. Pictured are left to right: RACC board memb ..... 
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Rushford moves Highway 43 project forward

By Kirsten Zoellner

Fri, May 31st, 2013
Posted in Rushford Business Announcements

Completing yet another step of the massive project, the city of Rushford, Minn. held a public hearing Monday, May 28 in reference to improvements to the sanitary sewer infrastructure. The draft facility plan impacts “the entire city of Rushford, ..... 
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R-P sees conflict with Junior Olympic volleyball

By Kirsten Zoellner

Fri, May 24th, 2013
Posted in Rushford Sports

The R-P school district has no connection with JO volleyball, which runs for several months in the spring, and has not hindered the formation of a league in the community. As a non-school sponsored activity, Superintendent Chuck Ehler acknowledges h ..... 
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Rushford Community Foundation

Fri, May 24th, 2013
Posted in Rushford Features

Rushford, MN—More than 280 donors have contributed to the Rushford Community Foundation (RCF) in the past five years—and many of these donors give on an annual basis. This continued investment has made it possible for the foundation to grow its ..... 
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2013 Spring Tournament at Ferndale Golf Course Results

Fri, May 24th, 2013
Posted in Rushford Arts & Culture

Division A-Championship Flight: 1. Tyler Glynn, Scott Hanson, Jamie Carrier 2. Kurt Lossen, Rick Moe, Rick Johnson 3. Dan Moe, Matt Reinhardt, Kasey Olioff Division B-1st Flight 1. George Ingram, Chuck Ingram, Luke Ingram 2. John Nitecki, ..... 
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Take Note concert

Fri, May 24th, 2013
Posted in Rushford Arts & Culture

It must be spring, because “Take Note” is singing those songs we all love to hear. “Take Note’s Eighth Annual Spring concert will be held, Wednesday evening, June 5th, at 7:00 pm at the Rushford-Peterson High School Theater. “Take Note” ..... 
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Rushford-Peterson School Board Student Representative

Thu, May 23rd, 2013
Posted in Rushford Education

Rushford-Peterson Schools would like to recognize the time and efforts that Senior Rebecca Munson has contributed to the board of education over the last 2 years. At the end of the 2010-2011 school year, the R-P Board of Education and Administrator ..... 
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Rushford aims to reduce comprehensive plan

By Kirsten Zoellner

Fri, May 17th, 2013
Posted in Rushford Government

By Kirsten Zoellner The city has entered into an agreement with Yaggy Colby Associates for professional planning services in an effort to update the city’s comprehensive plan. The plan was last updated in 2008 and so after the flood, changes were ..... 
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