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Rushford Peterson Valley brand takes hold with Chamber


By Kirsten Zoellner

Fri, Feb 7th, 2014
Posted in Rushford Government

Last June, a welcoming brand set root in three communities: Rushford, Peterson, and Rushford Village. In just shy of eight months, the brand has been embraced by businesses, organizations, residents, and now, the local chamber of commerce. In a much-anticipated move, the former Rushford Area Chamber of Commerce unanimously adopted the name of Rushford Peterson Valley Chamber of Commerce at its annual meeting February 1.

“This is a big deal,” enthused chamber president Doug Botcher. Latching onto the new brand, the chamber feels it will create a larger presence, memorability in peoples’ minds, for the community. Additionally, lowering marketing expense and less consumer risk are widely resulted with a known community brand. Other key benefits noted include consumer loyalty, premium image development, business growth, including recruitment and retention, and economic stability. Largely, the collaboration will also yield community stability.

“This creates a thriving environment and strong economy,” noted the chamber presentation. “What can you do? Grow community spirit. Champion the cause. Make an investment in community enhancement.”

Another force behind the name change was the desire to be inclusive to all three cities. “In the past, we’ve found that including ‘area’ in the name didn’t increase growth beyond the borders of Rushford. This is a spirit of collaboration. It brings the three communities together and follows a trend, moving from competitive to cooperative. We’re taking root.”

There will be some cost associated with the name change, but that amount has yet to be determined. Local legal counsel Terry Chiglo has generously done pro bono work for the chamber and according to Botcher, other than filing a few documents and a $35 check, there’s not much to make it legal, as the branding council already has legal ownership of the brand. Botcher noted that the banks, insurance carriers, and accountants have no issues with the change. The unknown portion is strictly in promotional materials. “It comes down to that and how much we do. We can only estimate that right now. We’ll have to discuss it more.”

The chamber is already making strides forward with its new image. Plans are underway to increase social media presence as well as revitalize and update the chamber website, linking it with other area websites. Noting image awareness and loyalty, chamber .....
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Rushford-Peterson One-Act Play state bound again

By Kirsten Zoellner

Fri, Feb 7th, 2014
Posted in Rushford Education

Picture this: An egotistical high school drama director forces his students to do a cutting from the play “Equus”, the 1973 play by Peter Shaffer, for the Minnesota State High School League competition. Rebellious at this insistence, the student ..... 
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End of a long road; Rushford approves legal settlement

By Kirsten Zoellner

Fri, Jan 31st, 2014
Posted in Rushford Government

Ending a nearly 6-year saga that began in 2009, the city of Rushford has approved a settlement with F&L Management & Development, Inc. (Tom Serie) and Guardian Inn of Rushford, LLC. The matter has been in arbitration since November 2011, following t ..... 
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Birth Announcement - Brikena Grace Crowder

Fri, Jan 31st, 2014
Posted in Rushford Social Scenes

Justin and Kristina Crowder of Phoenix, Ariz. announce the arrival of their daughter Brikena Grace. Brikena was born on January 14 and weighed 7 lbs. 9 oz. She is welcomed by big brothers Caleb and Elijah. Proud grandparents are Randy and Susie Crow ..... 
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Thora C. Hoiseth

Tue, Jan 28th, 2014
Posted in Rushford Obituaries

Thora C. Hoiseth, 101, of Rushford, Minn. died on Thursday, January 23, 2014, at Gundersen – Lutheran Medical Center in La Crosse, Wis. Thora was born on May 21, 1912, in Norway Towhship, Minn. to Christ and Cora (Carlson) Hatleli. She was raise ..... 
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Letter to the Editor: Hello to all in the Rushford area...

Fri, Jan 24th, 2014
Posted in Rushford Letter to the Editor

To the Editor, A BIG Thanks to all landowners/farmers and snowmobile clubs for letting us snowmobile such a beautiful area. This is my second time to tour through your beautiful bluffs...incredible!! I hope to be back to enjoy your accommodations; ..... 
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Wade Garett Woxland

Fri, Jan 24th, 2014
Posted in Rushford Obituaries

Wade Garett Woxland, 49, passed away peacefully at home surrounded by the love of his family December 28, 2013, following a valiant and extensive battle with cancer. An avid cyclist, Wade counted the fight for his life another endurance challenge and ..... 
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Co-op announces special year-end refund of $500,000

Fri, Jan 24th, 2014
Posted in Rushford Business Announcements

RUSHFORD, Minn. — Members of Tri-County Electric Cooperative (TEC) are seeing the benefits of co-op membership on this month’s statements as the board of directors issued a special $500,000 year-end refund. The action was taken by the board beca ..... 
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Rushford preps 43 project, looks long-term

By Kirsten Zoellner

Fri, Jan 24th, 2014
Posted in Rushford Progress Edition

“This is not something we want to do. If we weren’t having utility problems, we wouldn’t do it.” That was the overall mood last fall of the impending state Highway 43 project scheduled to run through the heart of Rushford in 2014. Since Septe ..... 
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