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Wednesday, September 2nd, 2015
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Rushford Peterson Valley brand Take Root; grows


By Kirsten Zoellner

Mon, Jan 26th, 2015
Posted in Rushford Progress Edition

Rushford Peterson Valley Chamber of Commerce Executive Coordinator Jennifer Hengel works closely with all involved in creating the Take Root branding campaign.. Photo by Kirsten Zoellner



When brand expert Roger Brooks came to Rushford in 2009, the community wasn’t sure what they were in for. Eager to find a way to build on tradition and modern opportunities for residents and businesses, as well as tourism, a grassroots group of volunteers used Brook’s Rushford area analysis as a catalyst. Pouring over multi-years’ worth of information; Minnesota Design Team studies, city comprehensive plans, Business Retention and Expansion studies, marketing plans, and a community-wide survey, the group painstakingly dug into the strengths, weaknesses, advantages, and threats of the area encompassing Rushford, Peterson, and Rushford Village.

“We needed to determine who we are. You can’t create a brand out of thin air. It has to be solid; something that’s really here,” says Branding Council President Peggi Redalen. “What we garnered was all confirmation that we were headed in the right direction. Experts said, ‘If it’s not you, doesn’t fit you, it won’t take hold in the community.’”

What emerged, and clearly evident, was the Rushford Peterson Valley. The brand was officially registered with the state June 1, 2013 and revealed to the public June 17. “People said, ‘We love living in the this beautiful valley. Everyone promotes the bluffs, but the valley is what connects us. The valley defines us,” adds Redalen. This is noticeable even in the brand logo, which echoes the connection of the communities, the waterways, the bluffs, and history into one firmly rooted community.

Local and visitor response to has been overwhelmingly positive and engaging as the Brand Council has proceeded with implementation and further marketing development of the encompassing brand. February 1, 2014 the former Rushford Area Chamber of Commerce unanimously approved formally changing its name to include the brand and connecting the three cities as one united community. Cooperative development of a website, highlighting the both the brand and tri-city chamber of commerce, was also approved. Social media presence for the Valley kicked off just a few short weeks later on Facebook.

“It was a slow-moving vehicle at first, but things started to roll with final creation and adoption of the brand,” notes Redalen. “We knew we needed grant funding to keep it rolling.” Following donations by Tri-County Electric, Rushford Economic Development Authority (EDA), and City of Peterson (lo .....
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Rushford preps 43 project, looks long-term

By Kirsten Zoellner

Fri, Jan 24th, 2014
Posted in Rushford Progress Edition

“This is not something we want to do. If we weren’t having utility problems, we wouldn’t do it.” That was the overall mood last fall of the impending state Highway 43 project scheduled to run through the heart of Rushford in 2014. Since Septe ..... 
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