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Thursday, April 24th, 2014
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Take root in Rushford Peterson Valley


By Kirsten Zoellner

Fri, Jun 21st, 2013
Posted in Rushford Features

There it is in three little words; Rushford Peterson Valley. More than two years of research, collaboration, and effort and an embraceable brand sets roots in three communities.

The Rushford Peterson Area Branding Council, made up of volunteers from the cities of Rushford, Rushford Village, and Peterson, revealed the brand to more than 30 people at a presentation last Monday at Montini Hall in Rushford. Through a one hour PowerPoint and question-and-answer portion, the group deftly laid out the what the brand can do, the strategy behind it, and how it can grow the tri-city community both in tourism and in its economic foundation. Already stocked, as economic amenities go for small towns, the communities are looking to broaden the number of people who live, work, play, and return there.

“We’ve been on quite a journey,” noted Council Chairman Doug Botcher. “We’ve spent a lot of time, but we look at it as time spent as an investment in our area. Early on we established a goal to develop a community brand that would attract visitors and new residents.”

The Branding Council is confident that the Rushford Peterson Valley brand can stand on its own. “Roger Brooks, founder of Destination Development International, recommends that a brand can positively pass a gauntlet of 13 all-important definitive community questions,” added Peggi Redalen, council member and City of Rushford Village representative. The newly unveiled brand easily surpasses the recommendation.

“Sometimes the thing that makes your destination unique is as clear as the nose on your face or the river that flows past daily,” continued Redalen. “We are all inseparably linked by that very river, by an encompassing valley, by the formidable bluffs that surround us, by the natural elements that thrive here, and by a trail that connects us. It is a distinctive natural habitat. Our communities are an extension of that natural landscape on which they are sited. There is magic in the Rushford Peterson Valley area that keeps people living here, that beckons to visitors, and keeps people coming back.”

The concept of branding, which was described as “total sum of mental associations that are triggered by a name,” is relatively unheard of for small communities. As the council has pointed out, no commercial branding expert has ever created an established brand with a community population smaller than 3,500 people. Br .....
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53

RUSHFORD DAYS 2013 PARADE ENTRIES

Mon, Jun 10th, 2013
Posted in Rushford Features

This year’s parade will be on Saturday, July 20th beginning at 7:00 p.m. PICK UP YOUR ENTRY FORM AT: HISTORIC BLUFF COUNTRY (303 S. ELM STREET, RUSHFORD) OR CITY HALL (101 N. MILL STREET, RUSHFORD) You may also visit our website at [Read the Rest]

Rushford Community Foundation

Fri, May 24th, 2013
Posted in Rushford Features

Rushford, MN—More than 280 donors have contributed to the Rushford Community Foundation (RCF) in the past five years—and many of these donors give on an annual basis. This continued investment has made it possible for the foundation to grow its ..... 
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Labrador Home and Garden celebrated the special occasion of their 5th Anniversary

Fri, May 17th, 2013
Posted in Rushford Features

Rich Anderson, owner of Labrador Home and Garden, Rushford, MN, is part of a family rich in military service. Rich determined it was important to have the United States flag flying in view at the Garden Center. On Saturday, May 11th Labrador Home and ..... 
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Rushford Floor Covering merges with Lyle’s Flooring America

By Kirsten Zoellner

Fri, Apr 26th, 2013
Posted in Rushford Features

For years people have echoed the sentiment that small town businesses just can’t compete with their larger counterparts. Big box behemoths, ultra-competitive pricing, and gravitation towards internet browsing and sales have staggered the potential ..... 
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One for the birds

By Kirsten Zoellner

Fri, Apr 12th, 2013
Posted in Rushford Features

For reasons that seem unfathomable, feeders have been made for squirrels. Ask any avid birder and they’ll tell you that there’s always one pesky squirrel, if not a rebel gang, that makes off with a cheek full of prime bird seed, leaving the poor ..... 
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Rushford business gets simple

By Kirsten Zoellner

Fri, Apr 12th, 2013
Posted in Rushford Features

Five years, four kids and one successful business later and Rushford’s exclusive baby boutique, Cloth Diapers Today has new owners, a new location, and a new name. What began in February 2008 for energetic mom Tina Darr to showcase her interest in ..... 
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Semcac Annual Meeting

Fri, Apr 12th, 2013
Posted in Rushford Features

Rushford, MN – Semcac held its Annual meeting in St. Charles on April 8th, 2013. The Board certified consumer sector elections and welcomed the following new members: Sandra Fleming, representing consumers in Freeborn County; Tina Bell, represen ..... 
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Early years are learning years with Rushford-Peterson Community Education

Fri, Apr 5th, 2013
Posted in Rushford Features

Rushford-Peterson Community Education offers many opportunities for early childhood aged children and their families. Our Early Childhood Family Education (ECFE) classes are open to birth-5 year olds. Parents and children attend the themed classes t ..... 
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