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Rushford Peterson Valley brand takes hold with Chamber


By Kirsten Zoellner

Fri, Feb 7th, 2014
Posted in Peterson Government

Last June, a welcoming brand set root in three communities: Rushford, Peterson, and Rushford Village. In just shy of eight months, the brand has been embraced by businesses, organizations, residents, and now, the local chamber of commerce. In a much-anticipated move, the former Rushford Area Chamber of Commerce unanimously adopted the name of Rushford Peterson Valley Chamber of Commerce at its annual meeting February 1.

“This is a big deal,” enthused chamber president Doug Botcher. Latching onto the new brand, the chamber feels it will create a larger presence, memorability in peoples’ minds, for the community. Additionally, lowering marketing expense and less consumer risk are widely resulted with a known community brand. Other key benefits noted include consumer loyalty, premium image development, business growth, including recruitment and retention, and economic stability. Largely, the collaboration will also yield community stability.

“This creates a thriving environment and strong economy,” noted the chamber presentation. “What can you do? Grow community spirit. Champion the cause. Make an investment in community enhancement.”

Another force behind the name change was the desire to be inclusive to all three cities. “In the past, we’ve found that including ‘area’ in the name didn’t increase growth beyond the borders of Rushford. This is a spirit of collaboration. It brings the three communities together and follows a trend, moving from competitive to cooperative. We’re taking root.”

There will be some cost associated with the name change, but that amount has yet to be determined. Local legal counsel Terry Chiglo has generously done pro bono work for the chamber and according to Botcher, other than filing a few documents and a $35 check, there’s not much to make it legal, as the branding council already has legal ownership of the brand. Botcher noted that the banks, insurance carriers, and accountants have no issues with the change. The unknown portion is strictly in promotional materials. “It comes down to that and how much we do. We can only estimate that right now. We’ll have to discuss it more.”

The chamber is already making strides forward with its new image. Plans are underway to increase social media presence as well as revitalize and update the chamber website, linking it with other area websites. Noting image awareness and loyalty, chamber .....
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Hoffman Stables

Rushford-Peterson One-Act Play state bound again

By Kirsten Zoellner

Fri, Feb 7th, 2014
Posted in Peterson Education

Picture this: An egotistical high school drama director forces his students to do a cutting from the play “Equus”, the 1973 play by Peter Shaffer, for the Minnesota State High School League competition. Rebellious at this insistence, the student ..... 
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School districts ...

Fri, Feb 7th, 2014
Posted in Peterson Letter to the Editor

To the Editor, The question and answer article quoting Mr. Al Williams in the February 3 issue of the Journal details the inter-workings of a school board and an administrator determined to “extort and blackmail” a district’s tax payers for ..... 
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Carolyn E. Vande Zande

Wed, Feb 5th, 2014
Posted in Peterson Obituaries

Carolyn E. Vande Zande, 71, of Peterson, Minn. died on Wednesday, February 05, 2014, at Mayo Clinic Hospital, St. Mary’s Campus in Rochester, Minn. Carolyn was born on November 15, 1942, in Chatfield, Minn. to Wesley and Hazel (Baker) Raviel. On ..... 
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Preston, Peterson chosen for prime bicycling event

By Kirsten Zoellner

Fri, Jan 31st, 2014
Posted in Peterson Health & Wellness

Two Fillmore County towns, eagerly awaiting news, received confirmation last week that they had been chosen as a part of a four-day, four-community bicycling event. Bicycling Around Minnesota (BAM), an eight-year tour organization, set up the event, ..... 
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Peterson eyes strategic plan

By Kirsten Zoellner

Fri, Jan 24th, 2014
Posted in Peterson Progress Edition

As a large-scale County 25 reconstruction looms on the horizon of 2015 for Peterson, the city has been whittling down the scope of the project. During that process, the strong need for a city-wide strategic plan has come into play on more than one oc ..... 
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Andrew Peter Kingsbury

Wed, Jan 22nd, 2014
Posted in Peterson Obituaries

Andrew Peter Kingsbury, 29, of La Crosse, Wis. died on Sunday, January 5, 2014, due to an automobile accident in the Winona, Minn. area. Andy was born on December 8, 1984, in Waseca, Minn. to Allan and Linda (Peterson) Kingsbury. He moved with his ..... 
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Peterson denies detachment request, councilor resigns

By Kirsten Zoellner

Fri, Jan 17th, 2014
Posted in Peterson Government

Peterson resident Alan Lipowitz and his attorney Tom Murphy were on hand at the Wednesday, January 9 council meeting, to respond to any questions regarding he and his wife, Jan Smaby’s, request for detachment from the city. The duo is seeking anne ..... 
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Gesina J. Brueggeman

Tue, Dec 24th, 2013
Posted in Peterson Obituaries

Gesina J. Brueggeman, 95, of Peterson, Minn., formerly of Wykoff, Minn., passed away December 19, 2013, at her home in Peterson. Gesina Jeanette Simonson was born at rural Kiester, Minn., on May 16, 1918, the daughter of John and Martha (Johnson) ..... 
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