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Peterson photography studio thrives


By Kirsten Zoellner

Fri, Jan 25th, 2013
Posted in Peterson Features

The source of Torgerud’s inspiration, (L-R) Judah, Ashton, Linnea, Drew, and Alex. Photo by Amber Torgerud Photography

Family has a way of weaving momentous occasions in and out of daily lives. Graduations, weddings, and births are obviously so on their own. But ask a mother of a twinkle-eyed, drool-faced infant or a pair of cherub siblings and every day is momentous. That’s photography’s latch on us. It’ll capture those moments forever.

Like nearly every mother, Amber Torgerud has a camera ready at moment’s notice to permanently detail moments both big and small. The energetic mom of five, has operated Amber Torgerud Photography from a studio adjacent to her home in Peterson for over seven years and others have flocked to her to help document their own lives. While some initially cautioned or discouraged her operating a portrait studio in the small town, it doesn’t appear business will be slowing down any time soon.

“I’m primarily a word of mouth business,” she beams. “It always has been.” Torgerud may have a website, and with a click you can “like” her on Facebook, but she relies on the repeat business and referrals of her loyal clientele. “I don’t even have a sign to mark my studio. It’s sort of an ‘exclusive club’” she jokes. “I have some very dedicated clients who regularly come to me from hours, even states, away.”

Growing up in Peterson, Torgerud wasn’t given her first real camera until around the age of nine, but it wasn’t long until she was hooked. “Early on I had a tendency to get in trouble for using too much film and I was the girl with photos plastering my locker. I’d have students stop by my locker who had no idea who I was. I can’t say they were captivated by the subject matter, but the abundance of photos. I had everything; posed, candid, family/friends, pets. I’ve always been captivated with photos and being able to capture a moment in time - a moment that may never have been reflected upon again had it not been captured in the first place. It’s so rewarding.”

Now, Torgerud credits her own beginnings in motherhood for being the catalyst that began the business. “I really enjoyed it and always had a camera with me. I was eyeing a better camera when I was pregnant with my oldest, Judah. When he was six months, I bought the camera. I looked at the first pictures from it and was blown away by the difference in quality. From there it all played out.” Friends and family were soon asking her to take photos for them, as well.

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Rushford-Peterson referendum denied

By Kirsten Zoellner

Fri, Dec 21st, 2012
Posted in Peterson Education

In the Rushford-Peterson gymnasium lobby Wednesday, voters choose whether or not to move the district’s plans of a new, $15 million Early Childhood-Grade 5 facility forward. In a margin of 993 to 658 (60.15 percent to 39.85 percent) that plan was ..... 
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Letter about a good samaritan

Fri, Dec 21st, 2012
Posted in Peterson Letter to the Editor

To the Editor, On Sunday, December 9, my family and I were returning home from La Crosse via Highway 16. About a mile from Rushford, we hit an ice patch, lost control, rolled and ended up in the ditch. Fortunately, while our vehicle was totaled, we ..... 
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Letter about R-P referendum

Fri, Dec 14th, 2012
Posted in Peterson Letter to the Editor

To the Editor, This is Preposterous! Tell me how you can live in a house without constantly repairing and upgrading it. When you need a new roof, are you going to go buy a new house? When you need new floors, are you going to go buy a new house? ..... 
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Letter about R-P Referendum

Fri, Dec 7th, 2012
Posted in Peterson Letter to the Editor

To the Editor, I am writing with regard to the direction of the Rushford and Peterson School District. It appears that the district is in need of some improvements to the buildings in Rushford and Peterson. From what I understand there have been su ..... 
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Letter about closing the middle school

Fri, Nov 30th, 2012
Posted in Peterson Letter to the Editor

Letter about closing the middle school To the Editor, My name is Maynard Thompson. When the Rushford-Peterson middle school was started in 1990, I had been working on a middle level teaching degree. There is a degree for middle level instruction. ..... 
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Donald E. Shofner

Fri, Nov 30th, 2012
Posted in Peterson Obituaries

Donald E. Shofner Donald E. Shofner, age 90, formerly of Peterson, passed away on October, 23, 2012, at the V.A. Medical Center in Sheridan, WY. Don was born on March 31, 1922, in Aiken County. He was a WWII Veteran in the 52nd Armored Infantry. ..... 
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Donald Shofner

Thu, Oct 25th, 2012
Posted in Peterson Obituaries

Donald Shofner, age 90, formally of Peterson, Minn., passed away on Tuesday, October 23, 2012, at Mountains View Veterans Home in Sheraton, Wyoming. The family is planning a memorial service in December at Grace Lutheran Church in Peterson. Johnson ..... 
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R-P continues working towards new elementary facility

By Kirsten Zoellner

Fri, Oct 5th, 2012
Posted in Peterson Education

At the September 17 board meeting, Dean Beeninga, of architectural firm ATS&R, and Gary Benson, of ICS Consulting, were on hand with updates on the proposed early childhood through grade 5 facility. A “Review and Comment,” required by the Minnes ..... 
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