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Thursday, October 2nd, 2014
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Rushford Peterson Valley brand takes hold with Chamber


By Kirsten Zoellner

Fri, Feb 7th, 2014
Posted in Peterson Government

Last June, a welcoming brand set root in three communities: Rushford, Peterson, and Rushford Village. In just shy of eight months, the brand has been embraced by businesses, organizations, residents, and now, the local chamber of commerce. In a much-anticipated move, the former Rushford Area Chamber of Commerce unanimously adopted the name of Rushford Peterson Valley Chamber of Commerce at its annual meeting February 1.

“This is a big deal,” enthused chamber president Doug Botcher. Latching onto the new brand, the chamber feels it will create a larger presence, memorability in peoples’ minds, for the community. Additionally, lowering marketing expense and less consumer risk are widely resulted with a known community brand. Other key benefits noted include consumer loyalty, premium image development, business growth, including recruitment and retention, and economic stability. Largely, the collaboration will also yield community stability.

“This creates a thriving environment and strong economy,” noted the chamber presentation. “What can you do? Grow community spirit. Champion the cause. Make an investment in community enhancement.”

Another force behind the name change was the desire to be inclusive to all three cities. “In the past, we’ve found that including ‘area’ in the name didn’t increase growth beyond the borders of Rushford. This is a spirit of collaboration. It brings the three communities together and follows a trend, moving from competitive to cooperative. We’re taking root.”

There will be some cost associated with the name change, but that amount has yet to be determined. Local legal counsel Terry Chiglo has generously done pro bono work for the chamber and according to Botcher, other than filing a few documents and a $35 check, there’s not much to make it legal, as the branding council already has legal ownership of the brand. Botcher noted that the banks, insurance carriers, and accountants have no issues with the change. The unknown portion is strictly in promotional materials. “It comes down to that and how much we do. We can only estimate that right now. We’ll have to discuss it more.”

The chamber is already making strides forward with its new image. Plans are underway to increase social media presence as well as revitalize and update the chamber website, linking it with other area websites. Noting image awareness and loyalty, chamber .....
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46

Peterson denies detachment request, councilor resigns

By Kirsten Zoellner

Fri, Jan 17th, 2014
Posted in Peterson Government

Peterson resident Alan Lipowitz and his attorney Tom Murphy were on hand at the Wednesday, January 9 council meeting, to respond to any questions regarding he and his wife, Jan Smaby’s, request for detachment from the city. The duo is seeking anne ..... 
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Peterson responds to petition for detachment

By Kirsten Zoellner

Fri, Dec 13th, 2013
Posted in Peterson Government

Following a formal petition for annexation to the City of Rushford Village on December 3, the Peterson council discussed the issue at length, along with City Attorney Richard Nethercut. The petition, presented by Peterson residents Jan Smaby and Al ..... 
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Peterson preps for project planning

By Kirsten Zoellner

Fri, Nov 15th, 2013
Posted in Peterson Government

As the massive 2014 County 25 project continues to take shape, Peterson is looking to further refine the overall scope of work. The project will contain a new roadway and sidewalks, but could potentially include a water main upgrade, as well as a ha ..... 
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Peterson received final feasibility report for County 25 project

By Kirsten Zoellner

Fri, Oct 11th, 2013
Posted in Peterson Government

Following a thorough field investigation of sanitary sewer, water main, and storm sewer systems, Yaggy Colby presented its report to the city council Wednesday, October 9. Included in the report was the engineer’s opinion of probable cost for seve ..... 
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Peterson continues County 25 discussion

By Kirsten Zoellner

Fri, Sep 20th, 2013
Posted in Peterson Government

The massive project slated for County Road 25, running through the heart of Peterson, Minn. continues to see more questions. The county is eager to get the project underway in 2014, but has said it is willing to wait until the following year. “Wai ..... 
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Peterson continues progress on County 25, zoning

By Kirsten Zoellner

Fri, Aug 23rd, 2013
Posted in Peterson Government

By Kirsten Zoellner The County 25 project, a massive undertaking for the city, is still underway and a feasibility study is ongoing. The city, which will share a portion of the cost with the county, is still relatively in the dark about their share ..... 
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Rushford-Peterson forms future facilities committee

By Kirsten Zoellner

Fri, Aug 2nd, 2013
Posted in Peterson Government

While admittedly not surprised with the results of a proposed $15 million new facility referendum last December, Superintendent Chuck Ehler gleaned a clearer vision for what the community wants. Now, the district is looking to setup a community task ..... 
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Peterson City Council holds July Meeting

Fri, Jul 12th, 2013
Posted in Peterson Government

By Angie Rodenburg The Peterson City Council held their monthly meeting on July 10 at Peterson City Hall. The meeting proved to be an eventful one with numerous issues addressed. At the forefront of debate was an issue pertaining to Mike Eidenschin ..... 
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