"Where Fillmore County News Comes First"
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Friday, March 6th, 2015
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How to market your startup


Mon, Jan 26th, 2015
Posted in All Progress Edition

Competition has always played a significant role in the business world, and today’s business owners know that the competition for customers is a never-ending battle. For startup owners, that competition can prove even more challenging.

Successful startups often credit their initial marketing efforts as a linchpin of their evolution from startup to successful business. Marketing a startup involves careful consideration of a host of factors, and what’s proven successful for one company will not necessarily produce similar results for another. But there are some elements of marketing a startup that owners can employ regardless of the type of business they’re beginning.

•Keep your initial focus narrow. Successful startups often start with a small target customer base and go from there. Though it can be tempting to market your business to any and all potential customers, targeting a small number of customers who are most likely to help you establish the business could be more in line with your initial meager marketing budget. Once those customers you initially targeted have helped you establish and grow your business, you can then consider targeting a broader customer base.

•Use local media to your advantage. Local media can be a friend to startups if the owners of those startups allow them to be. Contact the local newspaper and local radio station to let them know your business is opening. Let local newspaper reporters try your product and write a review, and go on local radio to announce your grand opening, which should include some type of incentive (free food, product raffles, etc.) to attract potential customers. Local media benefits when local businesses thrive, so developing a partnership with local media early on can prove beneficial to your startup for years to come.

•Use social media to your advantage. Traditional media isn’t the only media startup owners can use to their advantage. Social media is another way to engage customers; just be sure to use your social media platform for more than just promotion. While promoting products is a great way to use social media, such platforms also are an ideal way to share interesting information about your products and even you and your employees. Social media platforms now vary greatly, and each can be employed in different ways. For example, Instagram is a great way to share photos of new products or in-store events, while Facebook can be .....
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A business that evolved on a foundation of family and community support

Mon, Jan 26th, 2015
Posted in Preston Progress Edition

Twenty years ago, Pam Ristau took a leap of faith on establishing her CPA firm in Preston, Minn. While that wasn’t her original plan when she first went to college at Gustavus Adolphus, it became more apparent in the years that followed. Her ..... 
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Development of Veterans Cemetery ongoing

Mon, Jan 26th, 2015
Posted in All Progress Edition

On a gray, chilly November day in 2013 government officials, local veterans and residents gathered at the groundbreaking celebration for the Southeastern Minnesota State Veterans Cemetery. Work toward completion of the first phase of the cemetery ..... 
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New year brings new owners for Generations of Harmony

Mon, Jan 26th, 2015
Posted in Harmony Progress Edition

On January 1, 2015 Harlan and Joan Thilges purchased Generations of Harmony Antique Mall from Jean and Terry Ingvalson, who built the building in 2008 and opened the business in November of 2008. The Thilge’s had lived in Welcome, Minn. and s ..... 
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Fountain business owner on pins and needles

Mon, Jan 26th, 2015
Posted in Fountain Progress Edition

In October of 2014 the Fillmore County Journal published an article about Terri Allen of Fountain, Minn. who had started her business, Terri’s Tender Lovin’ Stitches, in March of that year. Within months, the business is now expanding with its ..... 
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New owners give fresh start to Historic Mabel Hotel

By Morgan McManimon-Myers

Mon, Jan 26th, 2015
Posted in Mabel Progress Edition

The oldest running hotel in the state of Minnesota, the Historic Mabel House Hotel, carries over one hundred and thirty years of stories. Walking across the hardwood floors and glancing up at the lofty tin ceilings and woodwork of the historic di ..... 
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Fountain business owner on pins and needles

Sun, Jan 25th, 2015
Posted in Fountain Progress Edition

In October of 2014 the Fillmore County Journal published an article about Terri Allen of Fountain, Minn. who had started her business, Terri’s Tender Lovin’ Stitches, in March of that year. Within months, the business is now expanding with i ..... 
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Siskow Deli and more in Ostrander

Fri, Jan 24th, 2014
Posted in Ostrander Progress Edition

The city of Ostrander, Minn. is fortunate to have a new business in town. The business, owned by Amanda Siskow, opened on December 2, 2013 and has been the newest “hot spot” in town. The new combination business is called Siskow Deli and Blown ..... 
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First Southeast Bank of Harmony completes remodel

Fri, Jan 24th, 2014
Posted in Harmony Progress Edition

The First Southeast Bank of Harmony, Minn. began a large remodeling project in October of 2012 with the purpose of providing additional space as well as added privacy. The project was completed in October of 2013 and is very impressive. The renovat ..... 
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