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Rushford Peterson Valley brand takes hold with Chamber


By Kirsten Zoellner

Fri, Feb 7th, 2014
Posted in Rushford Government

Last June, a welcoming brand set root in three communities: Rushford, Peterson, and Rushford Village. In just shy of eight months, the brand has been embraced by businesses, organizations, residents, and now, the local chamber of commerce. In a much-anticipated move, the former Rushford Area Chamber of Commerce unanimously adopted the name of Rushford Peterson Valley Chamber of Commerce at its annual meeting February 1.

“This is a big deal,” enthused chamber president Doug Botcher. Latching onto the new brand, the chamber feels it will create a larger presence, memorability in peoples’ minds, for the community. Additionally, lowering marketing expense and less consumer risk are widely resulted with a known community brand. Other key benefits noted include consumer loyalty, premium image development, business growth, including recruitment and retention, and economic stability. Largely, the collaboration will also yield community stability.

“This creates a thriving environment and strong economy,” noted the chamber presentation. “What can you do? Grow community spirit. Champion the cause. Make an investment in community enhancement.”

Another force behind the name change was the desire to be inclusive to all three cities. “In the past, we’ve found that including ‘area’ in the name didn’t increase growth beyond the borders of Rushford. This is a spirit of collaboration. It brings the three communities together and follows a trend, moving from competitive to cooperative. We’re taking root.”

There will be some cost associated with the name change, but that amount has yet to be determined. Local legal counsel Terry Chiglo has generously done pro bono work for the chamber and according to Botcher, other than filing a few documents and a $35 check, there’s not much to make it legal, as the branding council already has legal ownership of the brand. Botcher noted that the banks, insurance carriers, and accountants have no issues with the change. The unknown portion is strictly in promotional materials. “It comes down to that and how much we do. We can only estimate that right now. We’ll have to discuss it more.”

The chamber is already making strides forward with its new image. Plans are underway to increase social media presence as well as revitalize and update the chamber website, linking it with other area websites. Noting image awareness and loyalty, chamber .....
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Public hearing set for CSAH 17 project

Fri, Feb 7th, 2014
Posted in Preston Government

Possible assessment levels were discussed concerning the CSAH 17 project at the Preston City Council’s February 3 meeting. Mayor Kurt Reicks was absent. Fillmore County has proposed the rehabilitation and/or reconstruction of the portion of CSA ..... 
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Inaction at the federal level does affect us locally

Fri, Feb 7th, 2014
Posted in All Government

The federal sequester cuts effect on Semcac programs was noted by Commissioner Randy Dahl at the county board’s February 4 meeting. Reporting on a recent Semcac Board of Directors meeting, Dahl explained the yearly federal budget cut (sequester) ..... 
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Lanesboro approves financing for water project

Fri, Feb 7th, 2014
Posted in Lanesboro Government

Mike Bubany of David Drown Associates spoke to the Lanesboro City Council during their regular meeting on February 4. At the last meeting, the council discussed interim financing for the Water Radium project. Funding from the Minnesota Public Fac ..... 
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County airs legislative priorities

Fri, Jan 31st, 2014
Posted in All Government

Representative Greg Davids and Senator Jeremy Miller were given a legislation wish list for the 2014 session at the county board’s January 28 meeting. County department heads were on hand to explain how these legislative changes could have a posi ..... 
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End of a long road; Rushford approves legal settlement

By Kirsten Zoellner

Fri, Jan 31st, 2014
Posted in Rushford Government

Ending a nearly 6-year saga that began in 2009, the city of Rushford has approved a settlement with F&L Management & Development, Inc. (Tom Serie) and Guardian Inn of Rushford, LLC. The matter has been in arbitration since November 2011, following t ..... 
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Location an issue for Veterans Memorial in Chatfield

Fri, Jan 31st, 2014
Posted in Chatfield Government

At the January 27 meeting of the Chatfield City Council an appropriate location for a Veterans Memorial proposed by the Chatfield American Legion Club was discussed at length. Councilor Paul Novotny was absent. Jerry Baudoin representing the Legi ..... 
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Government This Week

Fri, Jan 24th, 2014
Posted in All Government

•Monday, January 27, City of Rushford City Council meeting, City Hall, 6:30 p.m. •Monday, January 27, Spring Valley City Council meeting, City Hall, 6 p.m. •Monday, January 27, Chatfield City Council meeting, City Hall, 7 p.m. •Tuesday, Ja ..... 
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Preston supports current Renewable Fuel Standard

Fri, Jan 24th, 2014
Posted in Preston Government

The Preston City Council at their January 21 meeting authorized City Administrator Joe Hoffman to draft a letter on behalf of the city council to the Environmental Protection Agency to be signed by Mayor Kurt Reicks asking for continued support for h ..... 
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