"Where Fillmore County News Comes First"
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One moment, please... Social Media: The good, the bad and the ugly


Fri, Jan 8th, 2010
Posted in Commentary

Publisher of the Fillmore County Journal, cell phone number 507-251-5297



By Jason Sethre

Publisher of the Fillmore County Journal, cell phone number 507-251-5297

What happens in Vegas stays on Facebook, Linkedin, Twitter, Orkut, Bebo, Flickr, Digg, MySpace and YouTube -- all web-based social media networks.

Yes, "big brother" is watching you, but it's not the government. It's your friends, family and people you 'think' you know.

I'm not trying to scare anyone away from the Internet or social media. I am simply making some observations from my experiments in the online laboratory.

Seriously, folks, I have more friends on Facebook than I do in real life -- 410 as of this moment.

And, then there's Linkedin.com, the professional business networking version of Facebook.

The Good

On a positive note, Facebook helps people reconnect with people they haven't seen in a long time. Maybe it's a friend from high school who lives on the other side of the planet. Maybe there's a family member serving in the military thousands of miles away in Iraq.

Whether past coworkers, long-time friends, close family members, Vikings fans, Twins fans, Gophers fans, political advocates, social media establishes a congregation of people with something in common -- even to the extent of connecting with "mutual friends."

For businesses or organizations such as the Fillmore County History Center, leveraging the power of social media becomes a resource of free advertising in a way that stimulates interaction.

And yes, the Fillmore County Journal has a Facebook group with a total of 225 fans at this moment. This group is set up as private with administrative approval to join. Members often discuss upcoming stories that will be in the newspaper and expound on content that has been published. Our reason for making it private with the need for approval to join is a result of competing media companies getting story ideas from items discussed on the Fillmore County Journal Facebook w .....
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Health care bills, Part one

Fri, Jan 8th, 2010
Posted in Commentary

Recently I wrote a commentary and submitted it to the editor that I now hope is not printed. Reading the Senate bills components caused fit of pique that required the catharsis of putting my displeasure down on paper. I was so worked up by the failu ..... 
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Food for thought

Thu, Dec 31st, 2009
Posted in Commentary

Someone called my name at Preston Foods and I turned to see my friend, Bonnie Haugen, who I first became acquainted with when I interviewed her for a Journal article in 2001. Although I hadn't seen her for a long time, visions of Springside Farm in ..... 
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The key to good politics? Good communication

Thu, Dec 31st, 2009
Posted in Commentary

Not long ago, I was speaking to a group of high school students when one raised his hand, declared that he wanted to run for Congress, and asked what he should study in order to prepare. I suspect my answer surprised him. I told him to study English ..... 
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One Moment Please - Leadership Training

Thu, Dec 31st, 2009
Posted in Commentary

Publisher of the Fillmore County Journal, cell phone number 507-251-5297

"We got no food. We got no jobs. Our pets' HEADS ARE FALLING OFF!!!" This is a quote from the character Lloyd Christmas from the movie "Dumb and Dumber." In contrast, th ..... 
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An appreciation

Thu, Dec 24th, 2009
Posted in Commentary

I have always considered it a privilege to write a commentary piece for the Journal. I am allowed to write about anything I choose and never have the editors changed the content of what I wrote. I have received unsolicited positive comments, and hav ..... 
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One moment, please...

Thu, Dec 24th, 2009
Posted in Commentary

Over the years, throughout my life in the newspaper business, I have received many anonymous correspondence via letters, telephone voice mails, and even e-mails from individuals who have strong opinions one way or another.

While some of the me ..... 
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My typical Christmas

Fri, Dec 18th, 2009
Posted in Commentary

I don't know exactly when it started, but the holiday season is here in full force. Decorations are everywhere, people are frantically shopping for gifts, and holiday music seems to have taken over. I recognize the true and wonderful meaning of Chri ..... 
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One Moment Please - Lutefisk, it's what's for dinner!

Fri, Dec 18th, 2009
Posted in Commentary

By Jason Sethre

Publisher of the Fillmore County Journal, cell phone number 507-251-5297

On Sunday, December 6, Christ Lutheran Church, located in Preston, hosted their 20th annual lutefisk dinner, which boasts an average of 900 to 1,1 ..... 
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