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I want to print and distribute flyers for my new business. How do I proceed to achieve the best distribution results?


By Dan Bader

Mon, Aug 27th, 2012
Posted in Preston Ask the Expert

First of all, make sure that your flyer/insert is of the highest quality in design and medium available. Be sure to utilize the basics of design and composition that have been presented in earlier “Ask the Expert” columns.

Postal distribution is an option but can be expensive and, due to stringent regulations, very time consuming. The best option is to place your flyer as an insert into an established and well distributed newspaper. Most quality publications will offer an extensive list of distribution options.

Insert into an entire edition;

The publication will insert your printed piece into every copy of their entire distribution. This will usually be charged at a flat rate per thousand.

Insert into postal zones;

In this case you can designate specific distribution areas by USPS Zip Codes. Each Zip code will have specific boundaries by streets and number of drops in that zone. This is an excellent way to maximize your dollar output by targeting specific neighborhood demographics. Bear in mind, you must provide an exact number of copies for each designated zip code. These charges are also a flat rate per thousand.

How often should I change my air filter?

By Malachi Nelson

Mon, Aug 27th, 2012
Posted in Rushford Ask the Expert

It’s hard to give a specific time or mileage figure because the life of the filter depends on how much crud it ingests. A filter that lasts 20,000 or even 30,000 miles on a vehicle that’s driven mostly on expressways may last only a month or two ..... 
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What kinds of “memory” are in my computer?

By Corey Mattson

Mon, Aug 27th, 2012
Posted in Rushford Ask the Expert

There are 2 kinds of memory in your computer – short-term and long-term. The short-term memory, called RAM, is erased every time your computer is powered down – no data is lost when RAM is erased. The long-term memory is your hard drive, where yo ..... 
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I want to open a small business in my home. What type of business entity should I be?

By Scott Springer

Mon, Aug 27th, 2012
Posted in Preston Ask the Expert

The answer to your question is “it depends.” There are essentially three business structures that might work for you: sole proprietorship, LLC, and corporation. There are benefits and disadvantages to each. A sole proprietorship is easy to mainta ..... 
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A Landscape Design will save you $$$

By Peggi J. Redalen

Fri, Jul 27th, 2012
Posted in Rushford Ask the Expert

Planning, ingenuity and patience will help keep green in your wallet as well as your yard. Avoid costly mistakes: Really think about how you're going to use your outdoor space for the long run. Know when it is time for a change: Old, overgrown plan ..... 
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I am about to begin distributing my product through retail outlets and have developed a serires of “Point of Purchase” (POP) promotional signs. Are there any tips that will help me be more successful?

By Dan Bader

Fri, Jul 27th, 2012
Posted in Preston Ask the Expert

First, let’s look at some of the traps that often encountered; 1. People are hesitant to pick up the last 1-2 pieces of product on a shelf. 2. People are hesitant to take items from a messy shelf. 3. No one will search the store for your product ..... 
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How often should I change my fuel filter?

By Steve Majerus

Fri, Jul 27th, 2012
Posted in Rushford Ask the Expert

For high mileage vehicles, replacing the fuel filter annually for preventative maintenance is a good idea for two reasons. By the time a vehicle is six or seven years old, there can be a fair amount of rust and debris in the fuel tank. Rust can be fo ..... 
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When do I get my computer repaired?

By Corey Mattson

Fri, Jul 27th, 2012
Posted in Lanesboro Ask the Expert

Computers are part of our everyday lives. We email, Facebook, blog, surf the Web, and so much more with our computers. When they don’t work right, there can be many causes. Presently, spyware/malware/viruses are a likely cause. While there are many ..... 
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I have some family farmland and my family wants me to do a pre-nup. Aren’t I just planning for divorce?

By Jennifer Gumbel

Fri, Jul 27th, 2012
Posted in Preston Ask the Expert

No. There are a variety of reasons to enter into a pre-nup, also referred to as an ante-nuptial agreement. A hopefully more likely scenario is that you will be happily married until one of you passes away. Without proper planning, property could pass ..... 
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