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AT&T TXTNG & DRIVNG CAMPAIGN URGES CONSUMERS THAT 'IT CAN WAIT'


Mon, Apr 12th, 2010
Posted in State of Minnesota

MINNEAPOLIS, April 9, 2010 - Stop what you're doing. Take out your wireless device. Read out loud the last text message you received. Would reading or responding to that text message while driving be worth causing a serious accident? When you look at it that way, there's no text that couldn't wait.



AT&T,* the Minnesota Department of Public Safety, the Hennepin County Sheriff and the Insurance Federation of Minnesota are launching today a new campaign to raise awareness about the risks of texting and driving and remind all wireless consumers, especially youth, that text messages can - and should - wait until after driving.



The campaign features true stories and the text message that was sent or received before someone's life was altered, or even ended, because of texting and driving. By featuring real stories, the campaign demonstrates how insignificant a text message is compared to the potentially dire consequences of reading or responding while driving.



For example, in one of the television spots, the text "Where u at?" flashes on the screen and a mother says, "This is the text my daughter was reading when she drove into oncoming traffic." The ad also includes the message "No text is worth dying over" and the campaign's tagline, "Txtng & Drivng ... It Can Wait."



"We explored several campaign concepts but we didn't have our 'aha!' moment until we asked one of our focus groups to take out their devices and read the last text they received," said Bob Bass, president, AT&T Minnesota. "When we asked if that particular message was worth the potential risk of reading while driving at 65 mph, you could have heard a pin drop. That's when we realized the message 'it can wait' was effective in educating consumers about the dangers of texting while driving."



"Texting while driving puts lives at risk," says Cheri Marti, director of the Department of Public Safety Office of Traffic Safety. "Just like impaired drivers, people who text behind the wheel are disregarding the safety of fellow motorists."



"When you text while you drive, it is not a decision that affects only you. You are putting other people on the road at risk, as well," said Hennepin County Sheriff Rich Stanek, "You can not text and drive safely at the same time."



The new national campaign will span print, radio, TV and online advertising - which will be rolled out in the coming months - as well .....
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National MS Society, Minnesota Chapter names new president

Fri, Apr 9th, 2010
Posted in State of Minnesota

MINNEAPOLIS, April 9, 2010 - Holly Anderson, a seven-year veteran of the movement to create a world free of multiple sclerosis, has been named president of the National Multiple Sclerosis Society, Minnesota Chapter.



Most recently the ..... 
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MPCA AWARDS OUTSTANDING WASTEWATER TREATMENT OPERATORS

Fri, Apr 9th, 2010
Posted in State of Minnesota

St. Paul, Minn ⎯ The Minnesota Pollution Control Agency (MPCA) recently recognized Tyler Carrigan from POET Biorefining for outstanding performance in wastewater operations during 2009. The awards were announced March 25th at the 73rd Annual Wa ..... 
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Forum aims to help medical professionals talk to patients about cancer risk from radon exposure

Wed, Apr 7th, 2010
Posted in State of Minnesota

A forum for medical professionals to increase their awareness of radon as a leading cause of lung cancer will be held Thursday, May 6 in Bloomington.

The event, sponsored by the Minnesota Department of Health, the American Lung Association of ..... 
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Workers to Begin Installing New MSP Airport Highway Signs Tonight

Wed, Apr 7th, 2010
Posted in State of Minnesota

MINNEAPOLIS-ST. PAUL -- The days of driving to the Minneapolis-St. Paul International Airport, only to discover en route that its two terminals are on entirely separate roadways with no signs to tell you which terminal your airline uses, are about to ..... 
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BBB issues warning on fax scam targeting businesses

Wed, Apr 7th, 2010
Posted in State of Minnesota

April 7, 2010 - St. Paul, MN- The Better Business Bureau (BBB) of Minnesota and North Dakota is warning companies to be on alert for a scam involving shipping orders placed via fax, and stolen credit card numbers.



A company which sell ..... 
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STATE OFFICIALS URGE MOTORCYCLISTS TO SEEK SAFETY TRAINING

Wed, Mar 24th, 2010
Posted in State of Minnesota

ST. PAUL - Public safety officials are encouraging all motorcyclists, even experienced riders, to tune up their riding skills just as they tune up their bikes for the riding season. Minnesota Department of Public Safety preliminary data show there we ..... 
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NEW REPORT REVEALS IMPACT OF ALZHEIMER'S DISEASE ON MINNESOTA

Tue, Mar 9th, 2010
Posted in State of Minnesota

Minneapolis, Minnesota, March 9, 2010 - According to the Alzheimer's Association's® 2010 Alzheimer's Disease Facts and Figures, ....



Rising Prevalence

There are 5.3 million Americans living with the disease, including 97,7 ..... 
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TEENS CALLED ON TO CREATE TV COMMERCIALS TO DISCOURAGE TEXTING AND DRIVING

Fri, Feb 12th, 2010
Posted in State of Minnesota



ST. PAUL - Minnesota Department of Public Safety (DPS) and AAA Minnesota/Iowa is calling on Minnesota's teenagers to do "thumbthing" about the dangers of texting and driving by participating in the Don't Text and Drive, Teens! TV Commercial C ..... 
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