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The Web we weave


Fri, Jan 22nd, 2010
Posted in Progress Edition

Do you Google? Who doesn't use the #1 online search engine in the world?

As an estimated 73 percent of the U.S. population uses the Internet on a daily basis, an online presence has become a mainstay for certain types of businesses and industry categories.

Websites have become an additional marketing tool for businesses hoping to reach a broader audience 24 hours a day, 7 days a week, 365 days a year. And visitors have grown to expect that every business they are searching for will have a website.

So, which websites in Fillmore County boast the most traffic?

As we look at how website traffic is measured, the most often referenced statistics refer to page views and unique visitors.

Each time a user visits a Web page, it is called a page view.

Unique visitors are measured according to their unique IP addresses, which are like online fingerprints; counted only once no matter how many times they visit the site.

lanesboro.com

The marketing gurus of Fillmore County, Lanesboro has become a tourism mecca of Southeastern Minnesota and the tri-state area.

In 2008, this website boasted 1,450,996 page views with a total of 148,335 unique visitors.

Then, in 2009, this website boasted 2,513,804 page views with a total of 259,584 unique vistiors.

According to the Lanesboro Area Chamber of Commerce Executive Director Julie Kiehne, eleven enhancements to their website have attributed to their increased website traffic.

Here's the magic list:

1. Blogging

2. Credit card processing, selling Christmas Inn Tour tickets and Lanesboro lodging gift certificates online

3. Lanesboro lodging gift certificate program

4. Getaway Packages, for customer convenience, businesses cross-market their products without discounting

5. Testimonials, rotating testimonials on their homepage.

6. Downloadable Visitor Guide, available to download separate categories of information

7. New Lanesboro video and series of videos on YouTube.com

8. Opt-in e-mail list, generating over 1,000 subscribers in the first season.

9. Webervations/RezOvations, online lodging availability program

10. Search Engine Optimization, hiring a consultant to assist the Chamber in maximizing organic searches.

11. Google Ad Words, initiating a cost per click ad campaign.

fillmorecountyjournal.com

According to a Circulation Verificat .....
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SMG Computer Solutions

What's LGA got to do with it?

Fri, Jan 22nd, 2010
Posted in Progress Edition

What is LGA? Most people consider it a boring acronym appearing in a typical city or county government article in the local newspaper. Some people think it has something to do with golf, possibly associated with Tiger Woods in a league of his own - ..... 
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The Class of 2019

Fri, Jan 22nd, 2010
Posted in Progress Edition

As the people of Fillmore County look toward the future of their graduating classes, what does that picture look like?

With statewide and local school funding so dependent upon student enrollment numbers, along with concerns about the impact ..... 
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Olmsted County Journal