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"Where Fillmore County News Comes First"
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One Moment Please... An unintended experiment


Mon, Jun 18th, 2012
Posted in All Commentary

In the May 21, 2012, issue of the Fillmore County Journal, I addressed the numerous inquiries about why the Journal was now being delivered on Saturdays instead of Mondays. As I said in that commentary, that was a decision by the Postmaster General handed down as a mandate to all local U.S.P.S. locations.

Well, as some of you may have seen in recent weeks, we are back to a Monday delivery date again.

Back when the USPS made this decision to put our newspapers out in the mailboxes as soon as they received them on Saturdays -- instead of holding them until Mondays -- I had no idea of the possible ramifications.

Within weeks of the new Saturday delivery, I started getting calls from advertisers asking how readers were getting their newspapers on Saturdays. These advertisers were having customers receive their Fillmore County Journal on Saturday and then immediately utilizing the newspaper that day. In every circumstance, the early delivery was creating confusion for readers. I know the JEM Theatre had numerous customers coming to the theatre expecting to see next week’s movie, and I know we had a couple of hardware stores that had people walking in with inserts showing in-store specials that didn’t start until Monday.

Wow! I didn’t realize our customers responded so quickly upon receiving the newspaper. For a short time, I pondered whether we should just change our publication date to Saturdays, but then I realized that many of our advertisers based their marketing plans and sales on a Monday delivery date.

At any rate, it was a real eye-opener for me. From this experience, I learned that we have a very proactive audience of readers who utilize this newspaper immediately. This is good news for our advertisers.

What I also learned was that Monday is clearly the best day for our newspaper to hit the streets.

As a publisher I once worked with many years ago once said, “Changing the newspaper is like rearranging someone’s furniture in their living room without their permission. You need to be careful and consider the impact.”

And, I believe this is so true.

Our readers and our advertisers help us define the content we publish every single week. Every week, I hear feedback about what we are doing well and where we can improve. And, frankly, we need that. The fact that our readers care enough to share their opinions about this n .....
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How should the winners govern?

By Lee Hamilton

Mon, Jun 18th, 2012
Posted in All Commentary

When I first went to Washington in the 1960s as a novice congressman, the Democratic Party was clearly in control. It held the White House and enjoyed big majorities in both houses of Congress. So big, in fact, that a sizable group of Democratic p ..... 
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Talking points

By Yvonne Nyenhuis

Mon, Jun 18th, 2012
Posted in All Commentary

“Talking Points” as we whimsically call them, could more aptly be thought of as “alarm buttons”! The rich should pay their “fair share” is a match setting fire to a parched field. Words such as Capitalism, Socialism, Free trade, Amnesty ..... 
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Talking common sense

Mon, Jun 11th, 2012
Posted in All Commentary

Political party rhetoric is directed to appeal to a voter’s emotion rather than a careful, honest, reasoned use of common sense. Being somewhat of a political junkie, I read and watch a variety of opinion pieces. A few weeks ago on a May 27 progra ..... 
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Exposing the argumentative tactics of the conservative right

Mon, Jun 11th, 2012
Posted in All Commentary

By Herb Panko Chatfield, MN The views of the Conservative Right are consistently well-represented in this newspaper---mainly by the three regular columnists John Goutcher, Stan Gudmundson, and Andrew Kingsley. Opposition voices are long overdue. ..... 
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In praise of fathers

By Yvonne Nyenhuis

Mon, Jun 4th, 2012
Posted in All Commentary

By Yvonne Nyenhuis There are two things I’m addicted to, ice-cream and Book TV on C-Span. Recently I watched Bay Buchanan introduce a book she has written of her experience as a single mother raising three sons. As her story unfolded, I realized ..... 
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One Moment Please... Journal Scholarship Recipient

Mon, May 28th, 2012
Posted in All Commentary

The past couple of weeks have come with a flurry of graduation reminders. A couple of weeks ago, parents, officers and students celebrated the annual D.A.R.E. graduation ceremony in Peterson, recognized on page 21. Thank you to our Sheriff’s De ..... 
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Another look at unemployment numbers

By Col. Stan Gudmundson

Mon, May 28th, 2012
Posted in All Commentary

I’m getting to be a little more nostalgic as I get older. I look back at the old days and think that maybe, just maybe, things were better then. Some of you might remember them as well. Do you remember when the left was thoroughly enthusiastic ..... 
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One Moment Please... Our readers, near and far

Mon, May 21st, 2012
Posted in All Commentary

For the past month or so, on a daily basis, I have had readers of the Journal ask me why they are getting the paper on Saturdays now instead of Mondays. Well, guess what, we haven’t changed anything on our end. Instead, a mandate from the top, ..... 
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