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"Where Fillmore County News Comes First"
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Thursday, July 28th, 2016
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One Moment, Please... Here come the parades


Mon, Jun 13th, 2016
Posted in Preston Commentary

By Jason Sethre; Publisher

Fillmore County Journal

jason@fillmorecountyjournal.com

I recently had an interesting conversation with someone who questioned why the Fillmore County Journal participates in parades.

“How much money do you make when you participate in a parade?” they asked.

As I told this person, we don’t participate in parades to make money. We actually spend quite a bit of money. Some years, we’ve participated in upwards of nine parades between May and September.

And, the reason we participate in our local parades is so that we can connect with the community. This presents an opportunity to thank our readers as we hand out goodies.

At the recent Trout Days parade in Preston, we handed out jumbo-size freeze pops until we ran out and then handed out small U.S. flags.

Sometimes we run out of items to handout, as it is hard to gauge how many people will show up for a parade.

On average, between gas and goodies, I am guessing we spend about $125 per parade. But, quite frankly, we don’t think about the cost involved. We think about all of the people we are going to meet and greet.

Parades are a big deal in our small communities. Whether it’s a church, the fire department or a local business, everyone takes pride in being a part of our communities -- and parades present an opportunity like no other.

A few years ago, for our Visit Bluff Country Magazine, I drove our company van in the Rochesterfest Parade. After that one time, I realized that I didn’t want to participate again. There were so many restrictions relating to how goodies were distributed and I didn’t recognize a lot of people in the crowd like I do when we visit each community in our primary circulation area. Essentially, that was five hours of my life I won’t get back. And, after I had already considered not participating the next year, they sent me a letter indicating a significant increase in fees to participate in the parade. So, that put an exclamation on my decision!

To sum it up, we don’t make money participating in parades. But, we do connect with our communities.

So, as the summer chugs along, when you see an opportunity to participate in a parade, either as a floater or a spectator, consider yourself part of something pretty special. You’re a part of a community that has a reason .....
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Posted in Lanesboro Commentary

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It has been 35 years since Ronald Reagan’s first inaugural speech as President — the one in which he said, “In this present crisis, government is not the solution to our problem; government is the problem.” Over that time, hostility toward g ..... 
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