"Where Fillmore County News Comes First"
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Monday, December 29th, 2014
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Tech Bytes


By Mitchell Walbridge

Fri, Oct 18th, 2013
Posted in All Columnists

Brace yourselves avid Twitter fans, this form social media is going through a sort of a rough patch. What all free social media sites depend upon for sustainability would be revenues from advertising. So, what happens when your advertising revenues don’t meet the needs for continued operation? Well, either consider future existance to be threatened, or prepare to pay to belong to the site.

What kind of challenges is Twitter facing? An Investopedia piece reports that Twitter has roughly 218 million monthly active users. Because of a lack of revenue, calculated losses for Twitter average about $0.35 per person. See the problem?

Advertisers have expressed that they are hesitant to do business with Twitter because of the site’s ‘reach’ numbers – or the amount of people who use and view the site and applications – has been staggered. In fact, Facebook has nearly five times the reach that Twitter does.

Twitter has very unique methods of advertising, mainly by supplying some users (celebrities, etc) with having the ability to be listed as ‘sponsored.’ There also may be some advertisers listed under the #discovery tab of the site. But even with these two options, the resources for advertising windows are limited.

Another aspect that comes into play is the competition of today’s social media industry. It seems that everyday new ideas are popping up, and there’s no guarantee that one site will last a couple of months or even a matter of weeks. A site or application that is popular one day may just be a temporary fad, or it can be sustained like Facebook has for a duration for the last couple of years.

Whether or not sites like Twitter (and I’m not trying to pick on this site alone) will survive depends on the ability to adapt in the market—which is totally possible. In fact, it was the creative minds that got 218 million users to their site in the first place, right?

Cheesey Butternut Macaroni Bake

By Kathy Little

Fri, Oct 4th, 2013
Posted in All Columnists

I’m not a “Pampered Chef” (pun intended) or a Tupperware Queen with many plastic containers that burp on command. I have to honestly admit that these are good products (and also on the advice of my lawyer), but I am too cheap to buy many of th ..... 
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Country Coffee Talk - September 30, 2013

By Jeanette Schmidt

Fri, Sep 27th, 2013
Posted in All Columnists

Morning coffee days on the porch are numbered, sad to say. But as I enjoy one of the last, my mind travels back to a few weeks ago, when 10 college friends met for a 50 year reunion of our senior trip to Colorado. We traveled there in a nine passeng ..... 
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Yum-m-m - Planning a Wedding? Trying to Be Frugal?

By Katie Van Sickle

Fri, Sep 20th, 2013
Posted in All Columnists

You probably have attended many weddings this summer or maybe your invitations will start coming in the mail for fall weddings. I love the fall colors for decorating my home and it is a great time of year for decorating for a wedding as well. My ..... 
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Becky's Food Tales - A Taste of Changing Seasons

By Becky Hoff

Fri, Sep 13th, 2013
Posted in All Columnists

Leeks and carrots arrived in the CSA box today. These lovely vegetables were accompanied by equally lovely warm weather chili peppers and tomatoes, but leeks and carrots are... fall vegetables. Fall vegetables? Is it really that time of year alrea ..... 
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A View From The Woods - Why Garden?

By Loni Kemp

Fri, Sep 13th, 2013
Posted in All Columnists

Most mornings I grab a small bowl and walk out to the little ever-bearing strawberry patch I started last year. I make my way around the edges of the bed, plucking red berries that apparently like our hot and humid summer just fine. Pushing the co ..... 
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Yum-m-m - September 9, 2013

By Katie Van Sickle

Fri, Sep 6th, 2013
Posted in All Columnists

This dessert recipe is over 30 years old, but a great one to fix ahead. I got it from my sister-in-law (I have five) while we were living in Bismark, North Dakota. The most I ever made at one time was eight. Our youngest son was a senior in high sc ..... 
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Becky's Food Tales - September 2, 2013

By Becky Hoff

Fri, Aug 30th, 2013
Posted in All Columnists

Tomato Season - A Tale of Irrational Gardening Tomatoes are easily my favorite thing to grow in the garden. Every year I have to try new heirloom varieties in my quest for ‘The Perfect Tomato.’ This year I have no less than 11 varieties plant ..... 
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The Working Mom - What’s Your Definition of Camping?

By Tammy Danielson

Fri, Aug 23rd, 2013
Posted in All Columnists

I will apologize up front for concentrating a column strictly to camping but, hey, who doesn’t love it? Now, when I say camping, that does not include a tent. It also avoids dewy air mattresses, your food along with grass and dirt floating in da ..... 
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