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Q: I have some specific ideas on how I want to design my logo and advertisement piece. Will I be able to save a lot of money by doing all the design and composition myself?


By Dan Bader

Fri, May 11th, 2012
Posted in All Ask the Expert

Perfect Glossy • www.perfectglossy.com • 507-398-9115

A: In most cases you could probably save some money by doing your own design work. If you have a basic understanding of what makes an ad that produces great results you probably can come close to getting fair results. You probably have some great ideas for your logo that have been in your head for a long time. You certainly know your product and what you want to say to reach your sales goals.

There are five basic steps to a great ad, Visual, Caption, Headline, Copy and Signature. One method of making sure your ad gets read is to arrange elements in that order, top to bottom. However, your ad should also lead with its strongest element. Sometimes the visual may be secondary to the headline. In that case you may decide to put the headline first. A caption may not be necessary at all times and often you’ll want to include additional elements such as secondary illustrations or a coupon box. There are a lot of variables in that formula to be considered. In order to maximize your advertising dollars and fine tune your message it is best to work with design professionals. In most cases that could become expensive.

However, when you work with a printer like Perfect Glossy all reasonable design services are provided by the best designers in the mid west and are included in the quoted price with no hidden or extra charges. Perfect Glossy can take your great ideas and fine tune them to produce great results.

Q: How can I tell if a rotor or drum really needs to be replaced?

By Malachi Nelson

Fri, May 11th, 2012
Posted in All Ask the Expert

Brown Tire, Battery & Transmission • 507-864-2969 A: A rotor must be replaced if it is at or below the minimum thickness specifications or discard thickness stamped on the rotor (this same information can also be found in brake service manuals). R ..... 
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Q: Are the plants in my yard safe for my pets to eat?

By Dr. Linda Sifford

Fri, May 11th, 2012
Posted in All Ask the Expert

Root River Veterinary Center • www.rootrivervetcenter.com • 507-765-2117 A: Many of the plants that grow in your yard are pretty but some of them can harm your pets. Eating some p ..... 
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We will be hosting an upcoming event, but our overgrown yard doesn't seem attractive or inviting anymore

By Peggi J. Redalen

Fri, May 11th, 2012
Posted in All Ask the Expert

Elements of Design • 507-864-7885 Sometimes beauty is hidden - just waiting to be revealed. When a yard becomes overgrown or 'mature' it has often exceeded its intended purpose and detracts from rather than improves the appearance of a home or bus ..... 
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Q: I am designing my own tourism/marketing brochure. Are there any basic guidelines to follow?

By Dan Bader

Wed, Apr 11th, 2012
Posted in All Ask the Expert

Perfect Glossy • www.perfectglossy.com • 507-398-9115 A: Have you given the potential visitor a reason to pick up the brochure? Can the potential visitor clearly identify the target mar ..... 
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Q: My engine used oil. I’m always adding oil so why should I every change it?

By Steve Majerus

Wed, Apr 11th, 2012
Posted in All Ask the Expert

Brown Tire, Battery & Transmission • 507-864-2969 A: You should still change your oil and filter periodically to get rid of contaminants and sludge that build up in the crankcase. Just because your engine uses oil doesn’t mean the oil that’s i ..... 
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Q: Can spaying or neutering really help prevent cancer in my pet?

By Dr. Linda Sifford

Wed, Apr 11th, 2012
Posted in All Ask the Expert

Root River Veterinary Center • www.rootrivervetcenter.com • 507-765-2117 A: Yes! Spaying and neutering your cat or dog totally eliminates the chance of developing ovarian, uterine, ..... 
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