"Where Fillmore County News Comes First"
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Tuesday, May 26th, 2015
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Q: When will my ads start working?


Mon, Dec 5th, 2011
Posted in Ask the Expert

A: There are several factors that will determine results from your ads.

 Product Purchase Cycle: How often is the customer in the market for your product? - We eat more often than we redecorate so restaurant ads show faster results than furniture store ads. Ramping up interest takes from 20% to 40% of the purchase cycle. If the purchase cycle of a product is once every 5 months, it will take 1 to 2 months to see results.

 Share of Voice: What percentage of all the advertising done in your product category is yours? - If you have a smaller advertising budget you must reach a smaller number of people with sufficient repetition to be remembered. Otherwise you risk persuading 100% of the people 10% of the way as opposed to reaching 10% of the people and persuading them 100% of the way.

 Impact Quotient: How persuasive is your message? - Remember, customers are comparing your message to others. Your message must be strong enough to be remembered by those not currently in the market. A series of "limited time offers" will only leave a message of "only buy from these people when they are having a sale."

 Media Delivery Vehicle: There are many ways to present your information. Visual is strong. Audio is strong and remembered. That's why the average person can sing along with more than 2,000 songs he never intended to learn. Far more important than your choice of media is your choice of message.

507-398-9115 • dan@perfectglossy.com

MEDICARE MAIL

Mon, Dec 5th, 2011
Posted in Ask the Expert

If you have already celebrated your 65th birthday or find yourself approaching that wonderful age, you are probably finding plenty of mail in your mailbox lately. Amidst the stack of what fills the space, trees have seemingly lost their battle to be ..... 
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What happens if I should die when I'm away from home, and my family wants my funeral and burial back in my hometown?

Mon, Dec 5th, 2011
Posted in Ask the Expert

I do get asked this question often, and it does occur on occasion. If a person dies while they are on vacation or away visiting friends or relatives, it is always best to have the family call their hometown funeral home first. By doing this, a family ..... 
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Q: What is PMI?

Mon, Dec 5th, 2011
Posted in Ask the Expert

A: PMI stands for Private Mortgage Insurance and is required primarily for borrowers that have a loan that is greater than 80% Loan to value. This payment is either paid up front or as part of your monthly mortgage payment. You can contact Mary Schwa ..... 
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When I try to start my engine, I hear a clicking sound by nothing happens. Do I need a new starter?

Mon, Dec 5th, 2011
Posted in Ask the Expert

Maybe, but the only way to know for sure is to check out the battery, solenoid and starter. If you hear a click noise, it means voltage is getting through to the solenoid. But here may not be enough voltage to spin the starter. So start with the batt ..... 
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License Plates Why do plates cost what they do?

Mon, Dec 5th, 2011
Posted in Ask the Expert

Plates are based on the base value of the vehicle (cost of car new). The higher the base value, the higher the plate cost. Every year the plate cost will go down a certain amount. After 10 years all vehicles are to a minimum cost. Also, Minnesota is ..... 
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Since I only need to get my message out when I have a promotion or new service coming up, why should I continue to advertise in every issue?

Mon, Oct 31st, 2011
Posted in Ask the Expert

A: It is very important to maintain a presence at any place of business. Whether it is your business address or your print media address, familiarity and consistency are key. Your print media address is the spot where people know that they can find y ..... 
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