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History of June as Dairy Month


Fri, May 30th, 2014
Posted in All Agriculture

June Dairy Month, an annual tradition developed to celebrate the dairy industry and its many contributions to our society, originated in 1937. During its first two years, 1937 and 1938, it was called National Milk Month and ran from June 10 to July 10. The 1937 event, sponsored by chain stores, was given the theme “Keep Youthful - Drink Milk.” Originally supported by the National Dairy Council (NDC), June Dairy Month was established to help stabilize dairy demand during periods of peak production when cows were turned out to pasture. To assist in that effort, NDC provided promotional materials to the 6,300 stores participating.

“June Dairy Month” became the official title of the promotion in 1939 and focused on greater use of dairy products. Campaign material, prepared by NDC, was offered to producers, processors and dairy product distributors. June Dairy Month was initially funded by a one cent per pound butterfat assessment in June.

During the war years, less emphasis was placed on promotion, more on surviving the war. The retailers helped customers receive an adequate supply of dairy products and provided information to help use them properly.

After the war, efforts focused on resuming dairy product usage and regaining ‘lost’ butter sales. In 1947 the slogan was “30 Days for ADA in June.” The goal was “Sales, not Surplus.” By 1950, retailers, producers and processors all worked together to promote June Dairy Month.

In 1955 American Dairy Association (ADA) became the national leader for June Dairy Month campaigns. The emphasis changed to sales promotion programs for dairy products, and advertising and merchandising programs were added to an already-effective public relations program. The June promotion became a month-by-month merchandising event in which one or more foods made from milk were highlighted nationwide on a monthly basis. This advertising was visible evidence of dairy farmers’ dollars at work.

June Dairy Month continued to evolve over the years and entire communities across the country, both rural and urban, have embraced it and have become involved in many ways. On-farm events such as breakfasts and open houses are popular in June, with dairy farmers throwing open their doors so that people can learn more about how they take care of cows and produce the milk that people depend on for good health.

Some celebrate with product samples at c .....
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Dairy Month Trivia

Fri, May 30th, 2014
Posted in All Agriculture

Question: Milk is America’s number one food source for which three key nutrients? Answer: Milk is America’s number one food source for calcium, potassium and vitamin D. Question: How many servings of dairy a day are recommended by the 2010 ..... 
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Blue Valley Holstein to host Dairy Night on the Farm

Fri, May 30th, 2014
Posted in Fountain Agriculture

The owners of Blue Valley Holstein are celebrating June as Dairy Month and inviting everyone to join their party. Bruce and Tracy Wingert and family will be hosting the event at their farm on Saturday, June 21, 2014 from 5:30 - 8:30 p.m. with muc ..... 
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Princess Kay of the Milky Way

By Angie Rodenburg

Fri, May 30th, 2014
Posted in All Agriculture

For 19-year-old Chelsea Schossow being a finalist for the title of Princess Kay of the Milky Way is a dream come true. After candidating in the Winona County Dairy Princess competition, Chelsea was named Miss Winona County Dairy Princess. From there ..... 
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More than 200 Century Farms honored in 2014

Fri, May 30th, 2014
Posted in All Agriculture

The Minnesota State Fair and the Minnesota Farm Bureau recognize 215 Minnesota farms as 2014 Century Farms. Qualifying farms have been in continuous family ownership for at least 100 years and are 50 acres or more. Century Farm families receive a co ..... 
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Beef Princess Candidates sought for 2014

Fri, May 30th, 2014
Posted in All Agriculture

The Fillmore County Cattlemen are seeking candidates for the 2014 Beef Princess. The Beef princess will represent the beef industry at various events during 2014. A candidate must be 17 years old by December 31, 2014 and not yet 20 years old by Dece ..... 
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Important 2014 deadlines for livestock disaster aid

Fri, May 23rd, 2014
Posted in All Agriculture

ST. PAUL, Minn. – Minnesota livestock producers can submit notices of animal loss and apply for payment to the U.S. Department of Agriculture (USDA) Farm Service Agency (FSA) disaster programs, which were reinstated with the passage of the 2014 Far ..... 
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Youth tractor safety classes offered

Mon, May 19th, 2014
Posted in All Agriculture

The 25th joint annual youth tractor safety training is being planned for Monday, June 9 through Wednesday, June 11. The training sessions begin at 8:30 a.m. and will end at 4 p.m. each day. It will be held at Rushford-Peterson High School. Our are ..... 
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2012 Census of Agriculture shows number of farms decline, market values on the rise

By Mitchell Walbridge

Mon, May 19th, 2014
Posted in All Agriculture

The Minnesota statistics of the 2012 Census of Agriculture may be on the spectrum of suprising to concerning, depending on how you interpret them. The census is completed every five years with a wide range of data collected; everything from what agr ..... 
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