The Lazy Dazy Bait Company was a thriving Preston, Minnesota business in the 1950s and ‘60s! The fishing lure entrepreneurship was located upstairs over the businesses on Fillmore Street on Preston’s downtown square.
The late Richard Hovelson who was a virtual “walking history book” for most of the small towns in Fillmore County, told me that the founders of the business were Stan and LaVeta Nelson and Al and Ann Ellinger. Richard was a longtime employee of Ebert’s Hardware in Preston and he said the store carried the beautiful, hand-painted lures and that they were very, very popular.
The daughter of the Nelsons, Helen (Nelson) Buche, supplied me with more interesting information about the company. She said the original lures were made out of wood. In later years they introduced the plastic lures. They were made using a process called “injection molding.” She said she has many of the “regulation lures,” as well as several of the ones her father developed and that he tried out. She said they are in a myriad of colors and have “wild designs.”
Helen said some of the people employed there were Ila Mae Olstad and the late Anna Marie Roche, as well as several others.
Just listening to Helen describe the lures makes me want to see each one of them in her collection!
Helen said she would welcome any questions you may have about the lures and you can reach her at (651) 224-3246.
They still are quite desirable collectibles. If you are lucky and have the patience to search for them you can often discover them at antique shops; flea markets; garage sales; and even online auctions.
Have fun searching for them – they are definitely “a keeper!”
The captivating ad you are glancing at is one of three. The colors in this one are yellow and green and they match the colors of the carton the lures were packed in.
The person who designed the advertisement was a talented individual and included a catchy little phrase below the descriptive words – “SPINNING, CASTING, TROLLING, FLY ROD.” They read: “Lures With Action… For Fishing Satisfaction.”
Below the large words: “LAZY DAZY LURES,” smaller words explain – “SUCCESSOR TO NATURE’S MINNOW.”
We are not done yet talking about this fabulous business of the past in Preston as there are two more advertisements to study, so please, stay tuned!